As an entertainment executive, you need to make informed content, acquisition, distribution or programming decisions. To that end, Parrot Analytics provides a range of demand data-driven insights that can help you. For instance, let's explore the November 2023 statistics for the TV show "Leverage" in the United States, and see how they can help entertainment executives make more informed decisions.
One of the main benefits of using demand data is to understand content valuation. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. By looking at the audience demand performance of "Leverage" in November 2023, we can infer that its content valuation is good. The show's demand is 5.0 times the audience demand of the average show in the United States over the last 30 days. Its demand has decreased compared to its 90-day average demand, indicating that the show's popularity may be waning.
Demand data also reveals how well a show is doing in its genre, allowing for comparisons with other titles. In November 2023, "Leverage" ranked at the 93.7th percentile in the drama genre in the United States, indicating that it has higher demand than 93.7% of all drama titles in the country.
Another benefit of demand data is understanding audience tastes, preferences and behavior, which can help inform decisions about show acquisition, programming scheduling and marketing strategy. For instance, we can see that while demand for "Leverage" decreased over the course of November 2023 in the United States, it spiked towards the end of the month, indicating a shift in viewer preferences or behaviors. We can also see that other shows that "Leverage" fans also enjoy, like "Person of Interest" and "The Expanse," which can provide insights on the types of shows that might appeal to this audience.
Demand data also provides information on the show's global performance using Parrot Pulse, a measure of the show's performance across six dimensions (audience demand, travelability, longevity, momentum, franchisability and reach). In the case of "Leverage," audience demand across all platforms is good, and its longevity and momentum are also good. This data can inform decisions around global distribution and how to optimize promotional strategies.
Finally, demand data reveals "Leverage's" top ten global markets, with Germany being the show's most in-demand market, followed by the United States and the United Kingdom. This data can help with acquisition decisions that prioritize content with good demand in these particular markets.
To summarize, demand data and the insights it provides can help entertainment executives make better-informed decisions around content, acquisition, distribution, and programming by providing insights on content valuation, genre demand, audience behavior, global performance, and market preferences.
