If you are an entertainment executive, "Leverage" appears to be a show you should definitely have on your radar. According to Parrot Analytics' demand data, the show has a good level of demand in the United States, with 5.9 times the audience demand of the average TV show over the last 30 days. This makes it an attractive title to consider for acquisition or distribution.
When it comes to content valuation, demand data can be particularly useful in helping executives determine how much a series is worth and how much of its value is being driven by demand for specific elements. For example, the high demand for "Leverage" could indicate that the show has significant value to a platform or network, particularly if that demand can be sustained over time.
For programming decisions, executives can use demand data to determine what types of content are most popular in a given market or globally. In the case of "Leverage", it would be worthwhile to consider creating spin-off content or franchises given its high franchisability score. Meanwhile, the show's high momentum score suggests that its audience is growing, making it a good candidate for promotional efforts to capitalize on this trend.
Distribution decisions can also be informed by demand data, as it enables executives to determine which platforms or networks to target for distribution of their content. Beyond just looking at overall demand, executives can also use travelability data to see where a show has the most potential to perform well globally.
Finally, demand data can also be used to inform acquisition decisions, such as which titles to acquire in order to retain or grow subscribers. Given the high demand for "Leverage" in multiple markets, it could be a strong acquisition target, particularly if executives believe that it can help them attract new subscribers or keep existing ones engaged.
Overall, "Leverage" is a great example of how demand data can be used to inform a range of strategic decisions in the entertainment industry, from content valuation to programming, distribution, and acquisition. By leveraging data to understand what audiences want, executives can make more informed decisions that ultimately lead to greater success in a highly competitive industry.
