If you're looking to make more informed content decisions, demand data can be a valuable tool. Let's consider the case of "Life In Pieces" for the month of January 2024 in the United States. The show has an audience demand that is 3.4 times the average US show, which is great news. Compared to its demand of 2.7 times the average over the last 90 days, demand for this show has been increasing recently. This kind of data can be used to help you make an informed valuation decision.
Let's consider some of the key questions you may have as a TV executive:
- Content valuation: How can you determine how much to spend on content? The Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. Using demand data, you can calculate the ROI a specific title will bring for any given platform. In the case of "Life In Pieces", we can see that its demand is increasing, which bodes well for its potential value in the future. You can also use demand data to assess a TV series' ability to drive subscriptions and mitigate churn.
- Content acquisition: How can you assess the value of exclusivity? Demand data can help you understand how much value a title brings to your platform or service compared to others. For instance, if "Life In Pieces" continues to increase in demand over time, it may be worth investing in exclusive content rights that could keep viewers coming back to your platform.
- Content distribution: Which platforms should you target for distribution of your content? By examining the top 10 global markets where "Life In Pieces" is most in-demand over the last 30 days, you can understand where it may perform well. In this case, it's the United States, followed by Germany, where demand is good. By understanding where demand is strongest, you can make more informed decisions about where to distribute your content.
- Programming decisions: How can you optimize your programming schedule to retain or grow subscribers? Demand data can help you understand which titles are the most popular with your current audience. In the case of "Life In Pieces", we can see that it has a higher demand than 88.2% of all comedy titles in the United States. This suggests that it may be a valuable asset in your programming schedule, particularly if you want to keep your current audience happy. By examining the performance of the title on a 1 year rolling basis and comparing it to the last 30 days, you can also see whether its popularity is increasing or decreasing.
In summary, demand data can be a valuable tool for TV executives looking to make more informed content decisions. By examining demand trends for a particular title, you can assess its potential value and understand where to distribute it for maximum impact. Additionally, demand data can help you optimize your programming schedule and make more informed acquisition decisions.
