Parrot Analytics' demand data can provide entertainment executives with valuable insights that can inform their content decisions, acquisition strategies, distribution deals, and programming decisions. Here's how we can apply the insights from the analysis of "Malcolm in the Middle" to understand the value of demand data:
Content Valuation -
- How much is "Malcolm in the Middle" worth? Demand data from Parrot Analytics can help to estimate the dollar value contribution of the show to any SVOD platform, which can help to inform a content provider negotiation and content pricing decision.
- How can we assess the value of exclusivity for "Malcolm in the Middle"? Demand data can reveal the audience's level of engagement with a specific title, helping content providers determine whether acquiring and distributing the content exclusively on their platform would be worth the investment.
Acquisition Decisions -
- How can we quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog? By examining the audience's viewing patterns, we can determine how "Malcolm in the Middle" viewers contributed to the platform's overall viewership, and how they interacted with other shows.
- How much is "Malcolm in the Middle" worth to another streaming platform? With demand data, studios and content distributors can identify and capitalize on the potential value of shows in the global market, and negotiate favorable distribution deals for their content.
Programming Decisions -
- How effective is the marketing campaign around a show? The demand data from Parrot Analytics can indicate how well audience engagement is maintained over time, helping advertisers to understand the show's potential to build cultural momentum.
- How can we optimize the release strategy for "Malcolm in the Middle"? Parrot Analytics demand data could reveal which time of year, day, or week the show is most in-demand and even help content providers in deciding which regions might be best to release for said show.
Distribution Decisions
- Which platforms should we target for distribution of "Malcolm in the Middle"? By knowing which platforms have shown the most interest in the title, studios, and content distributors can better understand where to focus their distribution efforts and for which TV shows.
- How can we compare "Malcolm in the Middle" against other shows available on the market? Demand data can enable entertainment executives to benchmark the performance of their content and competition across various key market segments.
The insights derived from demand data by Parrot Analytics can empower entertainment executives across various key decision-making stages, helping them to make more informed decisions, as it relates to content valuation, acquisition, distribution, and programming.
