As an entertainment executive, demand data can provide valuable insights when making content decisions, as well as acquisition, programming, and distribution decisions. For instance, in the case of "Malcolm In The Middle", based on the audience demand performance, it's clear that it's a highly demanded show in the United States.
Using demand data, executives can evaluate which shows to invest in based on their value contribution to a platform and region. Parrot Analytics' content valuation system is based on demand data, which can reveal the dollar value contribution of any title, to any platform, in any region. Therefore, executives can evaluate the worth of titles, as well as their strategic assets for a streaming platform.
Additionally, demand data can help executives to understand the potential appeal of a show globally. For example, Malcolm In The Middle has outstanding audience demand in France, which suggests its potential for international distribution in French speaking countries.
Executives can also use demand data to optimize the release and pricing of a particular content and inform pre-release marketing efforts. Executives can determine what content should be produced or acquired that exhibits opportunity for acquisition or production, depending on audience taste cluster. They can also identify both the platform and network fit where the title is most demanded, and which platforms should be targeted for distribution.
If the goal is subscriber retention and acquisition, executives can use demand data to identify which titles have a dedicated but small fandom and which titles appeal to a wider group of people to help grow their audience.
Demand data can also help executives to identify opportunities for franchising and spin-offs. For instance, Malcolm in the Middle has outstanding longevity, and its franchisability (spin-off potential) is good.
Finally, executives can leverage demand data for competitive benchmarking. In this case, Malcolm in the Middle ranks at the 98.2nd percentile in the drama genre in the United States. Its audience demand outperforms that of the average show in all of the top 10 global markets where it's most in-demand.
In conclusion, analyzing audience demand data for a show can provide entertainment executives with valuable insights, such as how much a show is worth, its global potential, whether the show aligns with the platform or network, what genres will appeal to subscribers, whether the show is a strategic asset, and which titles to acquire that can drive subscribers and sustain engagement.
