Attention entertainment executives! Are you looking for data-driven insights that will help you make informed decisions about your content strategy? Look no further than Parrot Analytics' demand data. Parrot Analytics enables content creators to assess the marketability of their content by analyzing audience demand data. Let's take a closer look at Marvel's Jessica Jones, a Netflix original series, and how demand data can inform content decisions.
For the last 30 days, demand for Marvel's Jessica Jones was 13.8 times higher than the average TV show in the United States. Only 2.7% of all TV shows have this level of demand. This is a valuable metric when determining content valuation. By using Parrot Analytics' content valuation system, you can quantify the contribution of any title to any platform in any region. You can also assess the show's ability to drive subscriptions and mitigate churn. Based on this information, you can determine how much to spend on content and how much it is worth.
The Parrot Pulse provides a six-dimensional measure of the show's global performance. Firstly, the worldwide audience demand for the show is outstanding, indicating the strong potential for global expansion. Secondly, the show's travelability is good, suggesting that it has potential to reach international markets. Thirdly, the show's longevity is outstanding, meaning the show does well at delivering sustained audience demand. Fourthly, the show's momentum is good, indicating rapid growth, while the fifth dimension, franchisability, has spin-off potential. Lastly, the show's reach is outstanding, meaning it has a wide-ranging audience.
By examining the top 10 global markets, we can see that the United States is Marvel's Jessica Jones's number one market globally, with demand performance of 5.6x higher than the average TV show. The Netherlands ranks second in audience demand relative to the average TV shows, indicating good performance in this market. The show has good demand performance in Canada, the United Kingdom, Australia, Brazil, China, Germany, and Spain.
From the show metadata, we can see that Marvel's Jessica Jones has three seasons with a total of 39 episodes and it ended on June 14, 2019. When combined with demand data trends, this information can be used to determine whether the show has potential for continued success or opportunities for spin-offs.
Therefore, the demand data for Marvel's Jessica Jones can be used to answer many questions. It provides insight into which titles should be acquired and produced, what content should be targeted for global SVOD expansion, and the potential for new markets. It can also assist in optimizing a marketing campaign ahead of the premiere, identifying opportunities to monetize IP through spin-offs and franchises, and comparisons to other titles available on the market.
In conclusion, demand data is a valuable tool that can inform content decisions for entertainment executives. Marvel's Jessica Jones is an example of how data-driven insights can inform content valuation, travelability, longevity, momentum, franchisability, and reach. With Parrot Analytics' demand data, you can make informed decisions about which shows to acquire, how much to spend on them, and their potential for growth or spin-offs.
