As an entertainment executive, there are many decisions you have to make in order to stay competitive in the industry. Fortunately, demand data can help you make more informed decisions and achieve better returns on your investments. This is exemplified by the analysis of "Marvel Studios: Legends" in the United States in December 2023.
One of the key insights from studying "Marvel Studios: Legends" is that it achieved outstanding audience demand of 11.5 times the average TV show in the United States over the last 30 days. By comparing this metric to other shows and genres, executives can make informed content decisions about what type of shows and genres to invest in.
Moreover, "Marvel Studios: Legends" offers executives insights regarding programming decisions. For example, the show has 50 episodes over two seasons, and its demand has been increasing recently. This data can help executives determine whether to continue to produce more episodes for the show, or to allocate these resources to other shows instead.
When analyzing "Marvel Studios: Legends" in a global context, executives can leverage travelability and franchisability to make better distribution and acquisition decisions. The show has good travelability, which quantifies a show's international demand relative to its home market, and good franchisability. These metrics show that the show has spin-off potential and could perform well in international markets.
Additionally, the Pulse rating for "Marvel Studios: Legends" provides an independent measure of its global performance across six dimensions. The show's longevity - how well audience demand is maintained over time - is good, and its momentum - the pace of growth - is outstanding. Its reach - the number of people expressing demand - is also good, which means that the show can attract new viewers to the platform.
Finally, executives can use demand data to determine the value of "Marvel Studios: Legends" to a platform. By using Parrot Analytics' content valuation system, they can determine the dollar value contribution of this title to their platform in any region.
In conclusion, demand data can help executives make better content, distribution, acquisition, programming decisions, and assess the value of their content. By studying the example of "Marvel Studios: Legends", executives can leverage various demand metrics to optimize their investments.
