As an entertainment executive, you can use demand data from Parrot Analytics to make more informed content and acquisition decisions for your platform. Marvel Studios: Legends, a clip show that features iconic moments from the Marvel Cinematic Universe, saw outstanding demand in August 2023 in the United States, with 9.6 times the audience demand of the average show in the country. This level of demand indicates that the show is a strong asset for your platform.
Using demand data, you can perform content valuation to determine how much Marvel Studios: Legends is worth to your platform. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title in any region. This information can help you allocate funds more efficiently to maximize future content investments.
You can leverage demand data for assessing the best distribution and programming decisions. For instance, you can estimate cannibalization of audiences if a title is available on multiple services and assess the value of exclusivity of the title. You can also use demand data to power content discovery and recommendations, ensuring that the show is being seen by the right audience on your platform.
Additionally, you can use demand data to determine the best release strategy and pricing for Marvel Studios: Legends. By analyzing global demand, you can identify the most popular genres in your local market and optimize your marketing campaign ahead of premiere.
Understanding demand for a show like Marvel Studios: Legends can also help with subscriber acquisition and retention. Demands answers questions like what titles should you buy to keep your current audience happy and what titles you should buy that will grow your audience's numbers.
Finally, you can use demand data to investigate show metadata like travelability, momentum, franchisability, longevity and reach. For example, travelability can quantify the international demand of the Marvel Studios: Legends relative to its home market; momentum can measure the pace of growth and help assess the effectiveness of your marketing campaign around the show. Comparing the performance of the show on a rolling basis can provide insights into its popularity, as evidenced by its 18.8% increased demand from one year to the last 30 days. Overall, analyzing show metadata provides a well-rounded understanding of the show's global performance across multiple dimensions, providing guidance for strategic decision making.
