As an entertainment executive, analyzing demand data can help you make informed decisions about content acquisition, distribution, and programming. "Max Headroom" is an excellent example of how demand data can help you make decisions based on the performance of a show.
Using Parrot Analytics content valuation system, you can determine the worth of a show based on its demand. In the United States, "Max Headroom" has a demand that is 12.0 times the average over the last 30 days, and its demand has been increasing recently. With this information, you can estimate the economic value generated by this show specifically for any platform in any region. Further insights from the data include understanding what is driving the demand for the show. You can determine how much of the show's value is being driven by demand for one of its stars, or by the show's genre, for example.
Also, you can draw some insights about where to distribute the show based on its global performance. While "Max Headroom" has outstanding longevity, momentum, and reach across the world, travelability and franchisability are okay. However, it is important to note that the show's reach has decreased in the United States by 16.6% during September 2023.
Another significant advantage of demand data is that it allows you to make objective content decisions based on what your audience wants. In September 2023, shows like "Game Of Thrones," "The Mandalorian," and "The Expanse" were found to be as popular as "Max Headroom" among the show's fans. Thus, you can use this information to find similar titles and new trends that can suit current audience tastes.
The Parrot Pulse helps you measure the global performance of your TV series across dimensions such as audience demand, travelability, longevity, momentum, franchisability, and reach. In the case of "Max Headroom," despite its okay travelability and franchisability, audience demand has spiked in late September 2023 in the United States, indicating that it has something unique to offer.
The audience of "Max Headroom" is in the 97.7% percentile in the drama genre in the US. Comparing the show's performance on a year-to-year basis and the last 30 days, we find that it has increased popularity, with its demand 4.7% higher than its year-to-year average. This measurement helps understand how the show is performing over time.
Finally, examining the top 10 global markets where "Max Headroom" is most in-demand over the last 30 days reveals that it outperforms the demand of the average TV show (1x) in each of these markets. In the United States, it has outstanding audience demand which can indicate that the show can be a significant asset in retaining or expanding the current audience of any SVOD platform.
Demand data provides critical insights that will help you make informed decisions that will resonate with your audience. Using demand data can, therefore, give you a competitive edge in the entertainment industry since this information is valuable in the content acquisition, distribution, and programming process.
