As an entertainment executive, you can harness the power of demand data to make more informed decisions about content valuation, acquisition, distribution, and programming. Through the analysis provided of "Mickey Mouse Clubhouse" for the month of December 2023 in the United States, let's examine how demand data can be used to support these decision-making processes.
Content Valuation: Demand data can be used to value content by revealing the dollar value contribution of a title to any platform in any region. Using Parrot Analytics' content valuation system, you can determine the value of "Mickey Mouse Clubhouse" and its potential impact on your platform or network's revenue. Based on the analysis, "Mickey Mouse Clubhouse" has 25.8 times the audience demand of the average show in the United States over the last 30 days, indicating its significant contribution to a platform's content portfolio.
Acquisition: You can use demand data to make smarter acquisition decisions by assessing a TV series' ability to drive subscriptions and mitigate churn. The data on "Mickey Mouse Clubhouse" reveals that its demand has increased by 22.5% for December 2023, indicating its potential for strong audience retention and acquisition. Additionally, identifying the other shows that fans of "Mickey Mouse Clubhouse" also like, such as "PAW Patrol" and "Sesame Street," can help you identify other potential acquisition targets that may appeal to similar demographics.
Distribution: Demand data can inform distribution decisions by identifying the top 10 global markets where a series is most in-demand. Analyzing "Mickey Mouse Clubhouse," you can see that it outperforms the demand of the average TV show in each of its top 10 global markets. This information can help you target your distribution efforts and identify which regions to prioritize for global expansion.
Programming: You can use demand data to inform programming decisions by understanding how well a show is holding up over time, the pace of its growth, and its global performance across six dimensions. For "Mickey Mouse Clubhouse," the analysis shows that its longevity, momentum, travelability, franchisability, and reach are all performing exceptionally well. Additionally, the data indicates that the demand for "Mickey Mouse Clubhouse" has increased in the past month compared to its performance over the previous year. As an executive, you can leverage this information to plan a future line-up of programming that will attract and retain audiences.
In conclusion, demand data plays a crucial role in helping entertainment executives make informed content valuation, acquisition, distribution, and programming decisions. Through harnessing the power of demand insights, executives can identify top-performing content, understand audience engagement, and optimize content investments to achieve maximum ROI. The case of "Mickey Mouse Clubhouse" provides an excellent example of how valuable demand data can be for decision-making.
