As a TV executive or content creator, it is crucial to understand audience demand data to make informed decisions regarding content valuation, acquisition, distribution, and programming. The analysis of "Mickey Mouse Clubhouse" in the United States provides an excellent example of how demand data can be used to make informed content decisions. Here are some of the questions that the Parrot Analytics' demand data can help answer:
- Content valuation: How can we determine the monetary value of "Mickey Mouse Clubhouse"? Using demand data, Parrot Analytics' content valuation system can calculate the dollar value contribution of any title, to any platform, in any region. The outstanding and increasing demand for this show indicates that it is a strategic asset that can drive subscriptions and mitigate churn for SVOD platforms.
- Acquisition decisions: Should we acquire the rights to "Mickey Mouse Clubhouse"? The outstanding audience demand and its top-ranking position in the comedy genre make this show an attractive acquisition for linear networks and SVOD platforms, especially those looking to retain customers through library content.
- Programming decisions: At what time slot should we air "Mickey Mouse Clubhouse"? The analysis of the show's audience demand and its peak rank can shed light on the optimal time slot for airing the show for maximum audience engagement.
- Distribution decisions: Which platforms should we target for distribution of "Mickey Mouse Clubhouse"? Understanding the show's travelability and top markets where it is most in-demand can lead to better distribution decisions and global expansion opportunities.
Moreover, the demand data can answer several other questions like what type(s) of content exhibit opportunity to acquire or produce, what is the best release strategy for my content, how can we optimize our marketing campaign ahead of premiere and who is the best talent or brand we should partner with to expand our audience.
In conclusion, using Parrot Analytics' demand data can enable TV executives to make informed strategic decisions regarding content valuation, acquisition, distribution, and programming. The analysis of the "Mickey Mouse Clubhouse" illustrates how it can enhance a TV executive's decision-making process. By understanding audience demand, TV executives can make content decisions that maximize their content's value, engage audiences, and ultimately drive business growth.
