As an entertainment executive, one of the critical decisions you will need to make is whether or not to invest in certain TV series. One way to make more informed decisions is by using demand data, which can provide valuable insights into the popularity of a particular show.
One of the shows that can serve as an example of the usefulness of demand data is "Monster Jam." Using data from the last 30 days, we can see that the demand for this series is outstanding, with 12.7 times the audience demand of the average show in the United States. This means that the show ranks in the upper echelon of television shows, with only 2.7% of all shows having this level of demand. Additionally, "Monster Jam" achieved the peak rank of #301 in the United States, indicating strong popularity within its genre.
However, it is important to note that the demand for "Monster Jam" has decreased by 13.0% in September, indicating a potential drop in popularity. Nonetheless, it's crucial to consider that demand for the series spiked in late September, which may indicate a shift in audience perception.
If you are considering acquiring or distributing "Monster Jam," you may want to examine its global performance and reach. By examining the top 10 global markets where "Monster Jam" is most in-demand, we can see that the series outperforms the demand of the average TV show in each market. For the United States, in particular, "Monster Jam" achieved outstanding audience demand, indicating a significant level of popularity in that market.
When using demand data to evaluate TV series, we need to consider different dimensions that measure their performance over time: Travelability, Momentum, Longevity, Franchisability, and Reach. With "Monster Jam," we see that it has a good level of travelability, meaning that it has international demand relative to its home market. Its Momentum and Longevity are outstanding, which measures the pace of growth and how well audience demand is maintained over time. It also has good franchisability, indicating that it has the potential for spin-off shows or other franchise opportunities.
In conclusion, demand data can provide valuable insights for executives when making content decisions. By examining the demand for a particular show like "Monster Jam," executives can determine whether or not to invest in a particular TV series by considering factors such as global performance, reach, and potential popularity. Additionally, evaluating the series over time with metrics such as momentum and longevity can provide a better assessment of performance. In this way, it is possible to make more informed content, acquisition, distribution, or programming decisions for a range of entertainment companies.
