As an entertainment executive, you can use demand data to make more informed programming and acquisition decisions, as well as understand how your content is performing in different markets globally. The case study of "Monty Python's Flying Circus" is a great example of how TV executives can leverage demand data provided by Parrot Analytics for better decision making.
Firstly, demand data is valuable for content valuation. Using demand data, you can calculate the dollar value contribution of a specific title to any platform in any region. With 4.7 times the audience demand of the average show in the United States over the last 30 days, "Monty Python's Flying Circus" can be considered a valuable asset as only 8.6% of all TV shows have this level of demand in the US market. Comparing its demand of 5.1 times the average over the last 90 days, its recent demand has been decreasing.
Furthermore, using the Parrot Pulse, executives can assess a show’s global performance. This measures the performance of a show across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. For "Monty Python's Flying Circus," the worldwide audience demand for it across all platforms is good, whilst its travelability is okay. Its longevity, which measures how well audience demand is maintained over time, is outstanding, while its momentum, the pace of growth, is good. Finally, its franchisability is okay, and its reach is also okay.
You can also use demand data to understand viewer preference and affinity. Based on the top 10 global markets where "Monty Python's Flying Circus" is being watched, this TV series outperforms the demand of the average TV show in each of these markets. The UK is "Monty Python's Flying Circus"'s strongest market, followed by the US, Canada, Hungary, and Australia. Also, the other shows that fans of "Monty Python's Flying Circus" like include "The Mandalorian", "The Eric Andre Show", "Last Week Tonight With John Oliver", "South Park", "Ahsoka", "His Dark Materials", "Adventure Time", "The Simpsons", and "Bob's Burgers".
Additionally, analyzing demand data over different time periods can provide insights that help with decision making. Comparing the demand of "Monty Python's Flying Circus" on a 1-year rolling basis to the last 30 days, we find that the show has increased in popularity. Although its peak demand was 8.6 times the average over the year, it peaked at 5.6 times the average in the last 30 days, a 35.4% increase.
In conclusion, demand data can assist entertainment executives in making strategic decisions related to programming, acquisition, and distribution. By analyzing the audience demand for a TV series such as "Monty Python's Flying Circus," executives can make more informed and effective decisions. From content valuation to global performance assessments, executives can leverage the insights gained from demand data analytics for informed decision making processes.
