As a TV executive, you should pay close attention to audience demand data to make informed content, acquisition, distribution and programming decisions. One way to leverage audience data is through content valuation, which can help you to determine how much to spend on content.
Taking the example of Monty Python’s Flying Circus, let's examine how Parrot Analytics can help executives gain insights about their content.
Firstly, executives can use demand data to understand the value of a title relative to the market average. Monty Python's Flying Circus has a demand of 5.7 times the average show in the United States, which can be considered a good demand. By comparison, only 8.6% of all TV shows have this level of demand. Furthermore, its recent performance suggests that demand is increasing, which could be an indication that the show is gaining in popularity.
Secondly, executives can make programming decisions based on audience demand data. In this case, we can see that "Monty Python's Flying Circus" achieved its peak rank of #1211 in the United States and moved up 250 spots in February. Additionally, it ranks in the 95.7th percentile in the variety genre, which means it has higher demand than 95.7% of all variety titles in the United States. Moreover, by examining the top 10 global markets where "Monty Python's Flying Circus" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show (1x) in each of these markets, indicating that it has a strong global appeal.
Thirdly, executives can use audience demand data to inform acquisition decisions. For instance, by understanding that fans of Monty Python's Flying Circus also like "Peaky Blinders", "The Mandalorian", "Futurama", "Better Call Saul", "South Park" and other shows, executives can target specific audience bases and acquire content that appeals to their interests.
Lastly, executives can use audience data to guide their pre-release marketing. In this case, demand spiked in mid-February 2024 for the United States, giving a window of time for targeted marketing and promotions to capitalize on this increased demand and generate more buzz around this title.
In summary, by using Parrot Analytics' audience demand data, TV executives can gain crucial insights to make informed content, acquisition, distribution, and programming decisions. These insights can help executives to maximize the return on investment of content through content valuation and guide their decisions towards more lucrative opportunities.
