If you are making content decisions based on demand data, using "New Girl" for the month of July 2023 as an example, the first question that can be answered is how much is this show worth? For this question, Parrot Analytics' content valuation system uses demand data to evaluate the show's dollar value. As "New Girl" has 16.4 times the average demand in the United States, it has an outstanding demand value. With this kind of data, it can be inferred that "New Girl" is a strategic asset to any platform or network that has the rights to distribute it.
Another question executives may have is which platforms they should target for distribution of their content. Using demand data, it can be determined where the show is popular, and in which markets, and an effective marketing campaign for the show can be released based on that information. In this case, the data shows that "New Girl" is most in-demand in the United States, followed by the United Kingdom, Netherlands, Canada, China, Spain, Germany, Switzerland, and South Africa.
The question that arises next is how shows can be valued in terms of travelability—how well they can perform in international markets relative to their home country—and "New Girl" has outstanding travelability. Knowing that a show does well in markets beyond the domestic one will help executives make more informed acquisition decisions and programming decisions by broadening their market outlook, for example.
Another question executives may have is related to content retention specifically, and they may wonder which titles should be purchased to retain their current audience. Using demand data, executives can determine which titles are fan-favorites amongst their viewers. For example, the data reveals that fans who watch "New Girl" also enjoy "South Park", "Outlander", "Ted Lasso", "Miracle Workers", "The Witcher", "Young Justice", "How I Met Your Father", "Tom Clancy's Jack Ryan", and "Silicon Valley". Using such information will entice viewers to stick around, and may even draw in new subscribers.
In terms of programming, executives may grapple with the question of what is the best release strategy for their content. Through the Parrot Analytics content valuation system, demand data can be used to decide when to release a show, which markets to prioritize in the release schedule, and even how pricing should be set. With respect to "New Girl", for instance, the data shows that late July 2023 saw a spike in demand, indicating that an optimal release strategy can be worked out, with appropriate pricing or promotional strategies.
Finally, a question that comes up frequently is related to how effective marketing campaigns are for a show. Here, momentum, one of the dimensions for Parrot Pulse, comes into play, providing an independent measure of the show's pace of growth. With a show like "New Girl", its momentum is outstanding, meaning that the marketing campaign for it has been effective.
