For entertainment executives, Parrot Analytics' demand data on TV series such as "New Girl" in September 2023 in the United States can provide insights that help them make more informed content, acquisition, distribution, and programming decisions.
Content valuation is a key use of demand data in making strategic content decisions. By looking at the demand data for "New Girl," executives can determine how much the series is worth and how much it is driving engagement for any given platform. Additionally, insights can be gleaned regarding the series' ability to drive subscriptions and mitigate churn. Executives may also use demand data to assess the value of exclusivity and calculate the ROI for specific titles. Using Parrot Analytics' content valuation methodology, they can also estimate the baseline value of any title, assess audience cannibalization, and evaluate the value of a content library over time.
Demand data also informs scalable concept testing. Upon examining audience preferences for certain elements of existing content, executives can optimize upcoming productions for success.
Demand data helps with decisions concerning supply and demand. With access to comprehensive demand data, executives are able to identify content that exhibits a high potential for acquisition or production. Demand-centric evaluations aid executives in determining the best content to produce or acquire for their streaming service.
Parrot Analytics' demand data also powers affinity analysis and allows for competitive benchmarking. Executives may use such insights to evaluate potential partners, performers, and brands. By discovering and leveraging popular genres and content themes, executives can predict and outperform the competition.
Demand data also reveals insights that help executives understand the performance of their content and make optimal decisions. These include determining the best release strategy and pricing, quantifying taste clusters, powering discovery, and recommendations. Additionally, executives may rely on demand data to assess the global appeal of specific titles, optimize marketing campaigns, identify market whitespace, and find new opportunity markets for content distribution.
Finally, with a clear view of worldwide audience demand across all platforms, as well as the performance of a show across six distinct dimensions, executives can make more informed content decisions. In the case of "New Girl," its outstanding international travelability, longevity, momentum, franchisability and reach, allow executives to make calculated decisions on international expansion, franchise opportunities, and other content-related decisions.
In conclusion, demand data is a critical tool for entertainment executives looking to make informed decisions regarding content valuation and investment, distribution, programming, acquisition, and engagement. By examining "New Girl"'s high demand data for September 2023, entertainment executives can leverage valuable insights and make informed decisions to help grow their business.
