The entertainment industry is constantly evolving and changing, and using demand data can help executives from various sectors make more informed decisions. For instance, let's take a look at the recent audience demand data for "Nori Rollercoaster Boy" which can help decision-makers understand how this show is performing.
One question we can answer using "Nori Rollercoaster Boy" as an example is how to quantify the platform-specific marginal revenue contribution of a title, and how a title drives engagement across the rest of the catalog. The demand for "Nori Rollercoaster Boy" in the United States is good, 3.4 times the average TV show over the last 30 days. This means that this TV series has the potential to provide higher marginal revenue contribution and engagement across the rest of the catalog, and hence executives at the SVOD or OTT platform level can evaluate the show's investment or acquisition.
Another question we can answer using this show is how to determine how much a series is worth and how much of a series’ value is being driven by demand for one of its stars. As "Nori Rollercoaster Boy" is an animated series, we can look at the show's performance within its animation genre segment. The show ranks at the 82.5th percentile in the animation genre in November. This means that "Nori Rollercoaster Boy" has higher demand than 82.5% of all the animation titles in the United States. Therefore, executives at a studio or TV production company level can use this data to assess the value contribution of this show in its genre and calculate its worth for sublicensing or syndication.
Moreover, demand data can help answer questions on how to value content and how to assess a TV series' ability to drive subscriptions and mitigate churn. From the audience demand data for "Nori Rollercoaster Boy," we can see that the show is performing better than the average title in the US market for the last 30 days. Its travelability is poor, meaning it has limited international demand beyond its home market. Additionally, longevity measures how well audience demand is maintained over time, and for "Nori Rollercoaster Boy," this is poor. Momentum, the pace of growth, is good, indicating that the show has the potential to capture more demand over time. Therefore, executives responsible for acquiring or programming content can use these insights to make data-driven decisions about subscription-driving titles.
Lastly, looking at the show's demand across various global markets, we can understand how to assess a TV series' global appeal. "Nori Rollercoaster Boy" outperforms the average TV show in each of its top 10 global markets, with South Korea being its number one market globally. The show achieved outstanding audience demand of 3.4x in South Korea, indicating higher global appeal in that market. Therefore, executives at the content distribution or linear network level can use this data to identify which markets the television series is resonating with and make their distribution decisions accordingly.
In conclusion, by examining the audience demand data of "Nori Rollercoaster Boy," executives can leverage demand data to make data-driven decisions related to content valuation, acquisition, distribution, and programming. By tracking audience demand trends for TV series, decision-makers will ensure they are making informed decisions that optimize the value of their assets and better engage with their target audiences.
