The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide valuable insights when making content acquisition, distribution, and programming decisions. For instance, the Parrot Analytics content valuation system is based on demand data and can help you determine how much to spend on content. By revealing the dollar value contribution of any title, to any platform, in any region, content valuation makes it easy for you to identify which titles are worth investing in.
Taking the case of "Nori Rollercoaster Boy" for the month of February 2024 in the United States, its audience demand can be used to uncover a wealth of information. With 3.8 times the audience demand of the average show in the United States over the last 30 days and its demand increasing over the last 90 days, the show's recent demand is good and on the rise. Additionally, the show moved up by 327 spots during February in the United States and achieved the peak rank of #2116 in the country, which shows that its audience is growing.
Taking into consideration "Nori Rollercoaster Boy"'s global performance across six dimensions, its worldwide audience demand across all platforms is good, momentum is okay, longevity is okay, and reach is okay but travelability is poor, and franchisability is poor. Having this information can be helpful when looking for markets to expand to or identifying whether the show has spin-off potential.
Using Parrot Analytics demand data to answer questions like how popular is my show relative to the market average, how popular is my show in specific markets around the world, or which titles should you buy to attract new or retain current subscribers are all possible applications of demand data. In the case of "Nori Rollercoaster Boy", it is most popular in South Korea, with audience demand exceeding the average show demand by 3.8 times in that market.
In conclusion, demand data provides powerful insight and can help entertainment executives make more informed decisions by revealing trends, patterns, and opportunities that would be difficult to detect using other methods. Understanding how to leverage this data can be invaluable when making acquisition, distribution, or programming decisions, ultimately increasing the chances of a show's success.
Nori Rollercoaster Boy's travelability to the United States in the last 30 days is 262%, which means that the audience demand for Nori Rollercoaster Boy is 262% of the demand in its country of origin, New Zealand. Click through to another market to discover how well Nori Rollercoaster Boy travels internationally.
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Acquire the best shows from partners such as Lightbox to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Nori Rollercoaster Boy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Lightbox‘s Nori Rollercoaster Boy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Lightbox and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nori Rollercoaster Boy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Nori Rollercoaster Boy in the United States. We provide our partners with comprehensive television series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.