As an entertainment executive, understanding audience demand data can help inform content, acquisition, distribution, and programming decisions. In the case of "One Piece", examining its performance in March 2023 in the US provides insights into how demand data can be applied.
Content Valuation:
By using demand data, executives can determine the value contribution of "One Piece" to any platform in any region. With an exceptional demand level of 42.8 times the average show in the U.S., Parrot Analytics' content valuation system can reveal the dollar value contribution of this show, which executives can use when making decisions on licensing or programming strategies.
Distribution:
The travelability and reach dimensions of the Parrot Pulse for "One Piece" highlight its potential in international markets. The show's exceptional audience demand of 166% in the U.S. compared to its country of origin, Japan, indicates its potential in global expansion, providing executives with a better understanding of where to target distribution efforts.
Programming and Acquisition:
Understanding audience demand data can provide insight into which shows to acquire or produce. Looking at the top 10 global markets, we can see that "One Piece" outperforms the demand of the average TV show in all markets. This information can be used to make more informed acquisition and programming decisions. Additionally, executives can use the affinity analysis of other shows that fans of "One Piece" also like, to make informed decisions on which upcoming productions would be optimized for success.
Marketing and Promotion:
Demand data can also inform pre-release marketing strategies. Designing campaigns for shows that are part of the cultural zeitgeist could be more effective in generating buzz than campaigns for shows that audiences are less interested in.
Retention and Engagement:
Measuring "One Piece" on a rolling year basis shows an increase in popularity over time. Executives can use this information to anticipate what shows could be successful in the future or make decisions to extend longevity. Additionally, understanding audience demand can help with subscriber retention by acquiring titles that will make current audiences happy, and choosing titles that would drive subscriptions and reduce churn rates.
In summary, understanding demand data can provide a wealth of information for entertainment executives. From better understanding the value of content to making informed distribution, programming and marketing decisions, demand data can enable executives to get ahead of the competition and make bold moves in the industry.
