As an entertainment executive, it is essential to make informed decisions about content acquisition, distribution, and programming decisions. Parrot Analytics' data-driven approach to analyzing audience demand can provide valuable insights into the performance of TV shows, such as "One Piece," and assist with strategic decision-making.
One example of how demand data can be used is for content valuation. Parrot Analytics' content valuation system, which is powered by global content demand and supply, can reveal the dollar value contribution of any title to any platform in any region. By using demand data, TV executives can determine a title's value, estimate its ROI, and assess its ability to drive subscriptions and mitigate churn.
In the case of "One Piece," the show has achieved exceptional demand in the United States over the last month, with 46.4 times the audience demand of the average show. This data is invaluable for TV executives looking to acquire or produce content that resonates with viewers.
Moreover, demand data can also inform scalable concept testing. For example, executives can analyze which elements of existing content, such as "One Piece," fans like the most and optimize future productions for success.
Furthermore, demand data can help with subscriber acquisition and retention. TV executives can use the data to determine which titles are likely to attract new subscribers to their platforms and keep their current audience satisfied.
Demand data is also beneficial for mapping local whitespaces. TV executives can use the data to determine the most popular genres in their local markets, enabling them to make more informed programming decisions.
Finally, demand data powers competitive benchmarking, enabling TV executives to compare the performance of "One Piece" against other titles available in the market.
In conclusion, the case of "One Piece" in May 2023 in the United States demonstrates how demand data can help entertainment executives make more informed content acquisition, distribution, and programming decisions. By leveraging the insights generated by Parrot Analytics' data-driven approach, TV executives can ensure their strategic decisions are backed by concrete evidence, resulting in more successful outcomes for their businesses.
