Informed content decisions are essential for the success of any entertainment executive organization. Understanding audience demand is crucial for making these decisions. Parrot Analytics' demand data helps to answer questions such as how much a show is worth, which shows to acquire or produce, how to increase viewership and retention, and how to optimize marketing. This article uses the example of "Oshi No Ko" and its performance in the United States in November 2023 to showcase how demand data can help executives make better decisions concerning their programming, distribution, and acquisition strategies.
Firstly, by examining the audience demand for "Oshi No Ko," we see that its demand is exceptional, with 8.5 times more audience demand than average in the United States over the last 30 days. This level of demand places it in the 2.7 percentile of all TV shows. Comparing its demand in the last 90 days, we see that the demand for the show has been increasing recently, indicating its popularity. Additionally, it ranks in the 96.4th percentile in the drama genre, indicating higher demand than most other dramas in the United States.
Similarly, analyzing the peak rank of the show in November reveals that it dropped significantly in ranking, by 515 spots. Despite this, the show still outperforms most titles in the drama genre with its outstanding audience demand. By examining the global audience demand and travelability, we can see that the demand for the series has been outstanding globally, and its travelability is good or serviceable.
Moreover, the performance report reveals that the show outperforms the average title in all of its top ten global markets. In Japan, the show's country of origin, the demand is outstanding, with 8.5 times the average. The United States is the second-largest global market, with impressive audience demand. This insight indicates how policymakers should regionally leverage the show's popularity. Besides, by examining the show's top related titles, one can determine its unique audience segment, which executives can then target for fan engagement.
Finally, executives can use demand data to forecast and plan the show's future. By analyzing the momentum and the ten markets, where the show is most demanded, executives can determine the show's longevity, franchisability, and reach.
Also, by comparing its average demand on a rolling year basis and the last 30 days, we see the show is decreasing in popularity, which can help executives make critical business decisions.
In conclusion, Parrot Analytics' demand data provides executives with a holistic understanding of audience preferences, enabling them to make more informed content decisions, whether for programming, distribution or acquisition strategies. Decision-makers can fill the gaps of data sensors and leverage fact-based logic to optimize revenue streams, mitigate churn, and ultimately secure long-term success by harnessing the power of demand data.
