Entertainment executives operating in various capacities need to be able to make informed decisions in order to maximize their content's value and success. Understanding the current demand for the show and how it might change over time, using data-driven approaches, is integral to making these decisions.
One example of such data that executives can use to make informed content decisions is Parrot Analytics' demand data for the TV series "Oshi No Ko." By examining this data, executives may have a better understanding of how "Oshi No Ko" performed over the past month in the United States.
As reported for January 2024, "Oshi No Ko" has 7.8 times the audience demand of the average show in the United States, indicating that demand is good and that this title is more valuable than most TV shows in the market. For TV executives looking to acquire content, this information can be used to make decisions about which shows to acquire and for how much. Additionally, the show's demand has been increasing recently with 7.7 times the average demand over the last 90 days. Knowing this trend can help executives determine if the show is growing or declining in popularity and whether it is likely to maintain audience interest over time.
However, "Oshi No Ko" dropped in rank by 1024 spots during January in the United States, and it is essential for TV executives to understand why this happened to identify any potential issues with the series. Executives can use this information to pass verdicts on whether it is worthwhile to invest or distribute the show further or if the series needs to be modified in some way to ensure its popularity.
Another acquisition driver that executives can evaluate using the demand data is measuring the performance of "Oshi No Ko" against other drama titles in the United States. The series ranks at the 95.8th percentile, meaning that it has higher demand than 95.8% of all drama titles in the United States in January. This indicates that "Oshi No Ko" has a dedicated fan base and that its demand is strong relative to other content in this genre.
TV executives also need to be aware of which titles their audience may find similar or appealing. By taking notice of the shows that "Oshi No Ko" fans also like, executives have a better idea of which other shows to acquire for their platform, which shows will attract a similar audience, and which shows to avoid based on negative consumer feedback.
Furthermore, understanding how "Oshi No Ko" performs in markets outside its country of origin can help inform international distribution and sales strategies. For instance, executives can consider targeting markets where the show is the most in-demand to generate maximum value for the show. By understanding the global demand trends for "Oshi No Ko," executives can determine what markets to focus on and which markets to avoid.
In conclusion, Parrot Analytics' demand data for "Oshi No Ko" can help entertainment executives make informed decisions about content valuation, acquisition, distribution and programming decisions. By evaluating audience demand on different metrics such as travelability, longevity, momentum, franchisability, and reach, executives can better gauge how "Oshi No Ko" performs relative to other titles in the market and make informed decisions about the future of the show.
