If you are a TV executive who is interested in understanding how demand data can inform your content decisions, let's take a look at the performance of "Otherside Picnic" in November 2023 in the United States, as an example.
First, let's consider the overall demand of the show relative to other titles in the market. According to the data, the show had 3.5 times the audience demand of the average show in the United States over the last 30 days. This indicates that the demand for "Otherside Picnic" is good, with only 8.6% of all TV shows possessing this level of demand. Since we have data on the demand for a particular title, we can use this data to estimate the baseline value of a title. This information would be particularly useful for content acquisition or for content distributors who are trying to estimate the monetary value of a library of content.
Furthermore, since the demand for "Otherside Picnic" has been increasing in recent months, we can make certain assumptions about the future value of the show. The data shows that the demand for the show peaked in late November, indicating that there may be a temporal trend that can inform the optimal release strategy and pricing for the show.
Moreover, we can examine how the show performed in specific demographics, such as genre. "Otherside Picnic" ranked in the 83.4th percentile in the fantasy genre, which means it has higher demand than 83.4% of all fantasy titles in the United States. Understanding the specific genres that are resonating most with your audience is critical in content development.
By examining the top 10 global markets where "Otherside Picnic" is most in-demand, we can develop a global perspective. The United States is "Otherside Picnic"'s number one market globally, which tells us that the show is heavily demanded in this region. By targeting the type(s) of content that exhibit opportunity to acquire or produce based on this demand, content producers can make more informed decisions on what to produce and distribute, and for which markets.
Finally, by analyzing the show's performance across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach - we can gain insights into its overall performance. We can use the information on each of these dimensions to make more informed decisions regarding programming, promotion, and distribution of content on any given platform.
In summary, the demand data on "Otherside Picnic" can inform a range of strategic decisions across different areas of the entertainment industry. For example, content producers and distributors may use the data to make more informed decisions about which title to produce, distribute, license, or acquire, while networks and streaming platforms may use the data to optimize their programming lineups and marketing strategies. Overall, demand data can help entertainment executives maximize their returns on investment by providing a quantitative understanding of what their audiences want to see.
