Demand data is a crucial tool for executives to make informed content decisions that lead to more successful outcomes for their business. Using "Otherside Picnic" in the United States as an example, let's explore how demand data can be leveraged by entertainment executives from different sub-industries.
For content distributors, demand data can inform their acquisition decisions. They need to know what shows are in high demand and profitable untapped markets. By examining the top 10 global markets where "Otherside Picnic" is most in demand, we found that the show outperforms the demand of the average TV show across each market. The United States is the number one market for "Otherside Picnic," with China following in second place. The show achieved good audience demand in both markets. Overall, knowing which markets have high demand for a particular show can help content distributors to allocate their resources more efficiently and maximize acquisition potential.
For OTT and SVOD platforms, demand data can be used in content valuation and programming decisions. As for valuation, these platforms can utilize Parrot Analytics' content valuation system to calculate the value of an individual series or an entire library. This helps them make more informed content investment decisions and estimate the ROI they can expect. Regarding programming decisions, the demand for "Otherside Picnic" increased by 30.3% during December 2023, and demand spiked towards the end of that month. Since the show moved up in rank by 504 spots during December, it suggests that it may have strong momentum. Knowledge of when demand is highest can help these platforms to program their content when audiences want it most, maximizing engagement levels, and avoiding churn.
For linear networks and pay TV networks, demand data can help programming decisions and understand how their offerings compare to new streaming services. Knowing the ten shows "Otherside Picnic" fans also like can provide insights into the preferences of their target audience. The demand for this show is higher than 80.2% of all fantasy titles in the United States, which indicates that this genre of content is trendy. Linear and pay TV executives can use this data to identify gaps in their content offering and create new programming that resonates with audiences.
Lastly, for TV production companies and talent agencies, demand data can help them optimize their upcoming productions for success. By examining the demand data for "Otherside Picnic," executives can learn which elements attracted fans to the show. They can then use this information to tailor their upcoming productions accordingly to maximize their chances of success. Additionally, the performance of "Otherside Picnic" over the last year could provide valuable data for long-term forecasting.
In conclusion, demand data is an essential tool for entertainment executives working in different sub-industries. It can inform content valuation, acquisition decisions, programming decisions, and production strategy. Analyzing "Otherside Picnic" in the United States provides some valuable insights into how entertainment executives can harness demand data to make more informed decisions.
