Are you a TV executive looking for ways to use data-driven insights to create great content and boost your platform's performance? Look no further than demand data. With demand data, you can gain an accurate and up-to-date understanding of what viewers want and use it to make informed content, acquisition, distribution and programming decisions. To illustrate this point, we can use the example of "Ozark" during October 2023 in the United States.
Firstly, Parrot Analytics' content valuation system, which is powered by global content demand and supply, reveals the dollar value contribution of any title, to any platform, in any region. So, if you're a TV executive searching for insight on how much this show is worth, it has excellent demand in the United States and elsewhere, making it a valuable strategic asset to have on your platform.
Secondly, demand data can inform your acquisition decisions. Understanding the top shows that fans of "Ozark" also like - "Star Trek: Strange New Worlds", "South Park", "Better Call Saul", "Game Of Thrones", "The Mandalorian", "Foundation", "Peaky Blinders", "The Witcher" and "Loki" - can help you decide which other shows might fit with your platform's strategy and of course, drive viewership.
Thirdly, understanding local whitespaces is important for content distribution, especially for platforms looking to expand globally. Parrot Analytics' demand data can map the most popular genres in your local market, as seen with how "Ozark" performed in China and other countries.
Fourthly, understanding content performance over time is important for making informed decisions. In comparing the performance of "Ozark" on a 1 year rolling basis vs the last 30 days, we see that while its peak demand has decreased, its longevity, momentum, travelability and franchisability are all outstanding.
Fifthly, demand data can help with subscriber retention and acquisition decisions. If you want to keep or grow your audience, evidence suggests that investing in shows with high demand like "Ozark" could be the way to do so.
Finally, by examining the top 10 global markets where "Ozark" is most in-demand over the last 30 days, you can uncover insights that inform important distribution decisions or inform decisions around where to allocate resources. Parrot Analytics demand data shows the show in the desired tier of "outstanding" across all dimensions - from audience demand to travelability to franchisability.
In summary, Parrot Analytics' demand data can provide valuable insights across multiple dimensions for TV executives. Whether you're looking to value content, make acquisition decisions, inform distribution decisions or optimize programming, demand data can arm you with the necessary tools to make data-driven and effective decisions.
