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Leveraging Demand Data: How Ozark Provides Insights for Entertainment Executives and Content Strategy Decisions

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Parrot Analytics Insights - September 2023

The outstanding performance of "Ozark" in the United States during September 2023, as shown by its 16.2 times the average demand and peak genre rank of #218, provides crucial insights for entertainment executives. Demand data can inform acquisition decisions by revealing the value of a particular title. In this case, the results suggest that "Ozark" is an excellent investment opportunity due to its exceptional audience appeal.

Furthermore, the longitudinal shift in the show's demand should inform the strategic decision-making of executives. The decrease in demand suggests that executives should assess the competitive landscape and identify the factors that may have caused the decline. They should use this information to inform programming decisions and identify ways to maintain audience interest.

By analyzing audience data for "Ozark," executives can identify trends and preferences that can help guide the programming and content distribution of their own platforms. By comparing "Ozark" to other popular shows, such as "Better Call Saul" and "Game of Thrones," executives can understand what types of content resonate with audiences and acquire or produce similar titles.

For entertainment talent agencies, data on which platforms "Ozark" has the highest demand can inform efforts to secure roles for their clients on popular shows. The details on various international markets can facilitate content distribution strategies to maximize returns and identify new opportunities.

The show's global performance metrics, including travelability, longevity, reach, momentum, and franchisability, provide valuable insights that content distributors can leverage to enhance their own content. By understanding which shows resonate most with global audiences, entertainment companies can acquire, produce, or distribute similar content to achieve similar success.

The show's metadata, including its number of episodes, seasons, and air dates, can further help entertainment executives plan content releases and determine which shows may require spin-offs or franchises. By using demand data to determine which creative teams and cast members are popular with viewers, executives can make informed decisions about personnel.

Finally, media outlets can use demand data to identify shows that are part of the cultural zeitgeist and report on events surrounding popular shows. This will keep their content current and mutualize with the audience demand that exists. Overall, the case of "Ozark" underscores the importance of analyzing audience demand data in making informed entertainment executive and content strategy decisions.

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