If you are in the process of programming, distributing or acquiring TV content, it is essential to study audience demand data to make informed content decisions. Audience demand data provided by Parrot Analytics allows you to understand what is popular with viewers, how popular a show is compared to the market average, which content is in demand in the most important international markets, and how this content is trending in terms of longevity and momentum.
The demand for "Pawn Stars" in the United States in July 2023 was outstanding, with 18.0 times the audience demand of the average show over the same period. By analyzing demand data, decision-makers can understand how to optimize their content portfolio, which shows to prioritize for acquisition or marketing campaigns, and how shows can be monetized. Therefore, knowing how much any series is worth is a strategic question that content executives may now answer by relying on demand data.
Parrot Analytics can help TV executives that operate globally, or in specific regions, by deploying a content valuation system based on audience demand data. Using this system, you can answer questions on what a show's worth is, how much a show's value can be driven by one of its stars, how much a content library is worth over time, or how to value content globally. You can also evaluate a TV series' ability to drive subscriptions, mitigate churn and calculate the ROI of a specific title for any platform.
Furthermore, Parrot Analytics can help select or develop content to create franchises, optimize release strategy, pricing, and marketing campaigns. We can also help evaluate content's ability to retain or acquisitive subscribers, determine the most popular genres in a given market, evaluate performance against the market average and compare content against similar titles.
In the case of "Pawn Stars," using demand data, a distributor or content acquisition executive can gain valuable insights into the show's performance in the United States and globally. For example, the show ranks 99.6th percentile in the history genre. You can use data to identify shows similar to "Pawn Stars" that drive demand, such as "Chopped," "Storage Wars," and "American Pickers," and help to acquire well-performing titles. Additionally, by analyzing travelability, you can determine the show's international demand relative to its home market and how to schedule international releases accordingly.
In conclusion, using audience demand data collected by Parrot Analytics, producers, distributors, and acquisition executives can make informed content decisions, optimized acquisition strategies, portfolio optimization, and more. The demand data provides a wealth of insights that helps TV executives to target audience preferences and trends, reduce risks, and optimize their returns on content investments. As a result, global entertainment executives can remain competitive in the ever-changing media landscape.
