The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you should be aware of how audience demand can assist you in making more informed decisions related to content acquisition, content valuation, programming, and distribution. Let's consider the case of "Pawn Stars" - a reality TV show about a family-owned pawnshop in Las Vegas - for the month of November 2023 in the United States.
One way in which executives can utilize demand data is in content valuation. The ability to value a show using demand data can reveal the dollar value contribution to any platform from a particular title. For instance, Parrot Analytics' content valuation system can answer the question of how much "Pawn Stars" is worth, and how much of its value is being driven by demand for experts or the stars of the show. You can assess the value of exclusivity and the baseline value of the title with this system.
Another way to use demand data insights for decision making is by understanding which content is most popular in a particular market or on a global scale. By looking at how "Pawn Stars" performed in November 2023 in the United States, we can value the show throughout its 21 seasons. The history shows incredible audience demand, which is outstanding, and the show's rank increased. It is a show that outperforms the demand of the average TV show in the United States, and it is highly ranked in the history genre. You can also study what content is resonating most with your current audience and focus on those genres to attract new subscribers to your OTT platform and SVOD service.
Demand data can also help you to optimize release strategies and pricing. The spike in demand for "Pawn Stars" in mid-November 2023 means that this series would be better premiered in the middle of the month or in weeks close to the mid-November timeframe. Therefore, understanding demand data can enable you to optimize release strategies, which will lead to an increase in viewer engagement and higher ROI.
Furthermore, demand data can help with decisions surrounding supply and demand. Executives can use the data insights to determine what type(s) of content to acquire or produce. The show's top markets offer an idea of where the show would likely perform excellent and where it might be worth acquiring, such as the United States and the Netherlands.
Lastly, understanding audience demand can help with subscriber retention and acquisition. By assessing what shows are most popular with current viewers, and which can drive new subscribers, entertainment executives can make more informed decisions about where to invest budgets. "Pawn Stars" has seen an increase in audience demand, and a show that has performed outstandingly among its current subscribers may entice a new clientele to subscribe and tune in.
In conclusion, demand data is becoming an essential tool for entertainment executives to make accurate decisions that will lead to increased revenues. The popularity of "Pawn Stars" demonstrates that using demand data can reveal valuable information about what content is most popular in specific markets and globally. It also allows making better acquisition, valuation, programming, and distribution decisions that benefit companies both short and long-term.
This is Pawn Stars's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Pawn Stars travels internationally.
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Acquire the best shows from partners such as History to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Pawn Stars), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as History by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Pawn Stars, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular History‘s Pawn Stars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for History and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pawn Stars, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Collectibles Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Dec. 10, 2023, 8:48 p.m. PST using demand content analytics from Parrot Analytics for Pawn Stars in the United States. We provide our partners with meaningful television series expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.