The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For OTT platforms, "Pawn Stars" is a TV series with outstanding audience demand in the Netherlands, with 9.4 times the audience demand of the average show in the country for the last 30 days. TV executives can interpret this data to make informed decisions on programming and content acquisition. They can leverage this audience demand data to prioritize the acquisition of this TV show's rights for their platform. Since audience demand has declined over the past month, they can be better prepared to offer a fair deal if negotiating rights to this content.
Demand data can be used to value content that provides insight in measuring its economic worth. By leveraging demand data, TV executives in charge of content acquisition and financing can compute a title's monetary contribution to any platform in any region. Our content valuation system uses demand data to assess a TV series' ability to drive subscriptions and mitigate churn and estimate cannibalization of audiences if a title is available on multiple services. Executives can use this information to guide strategic content decisions, such as how much to spend on content, which titles to produce, and how to allocate funds most effectively.
They can examine the show's trajectory over time to gain insights into its popularity. For example, since the audience demand for "Pawn Stars" has increased by 1.2% versus the 1-year rolling average, executives can evaluate the potential of the show for increased popularity over time. The data also indicates that other shows that fans of "Pawn Stars" enjoy are "Storage Wars," "Fear Factor," "American Pickers," and others. By knowing this information, TV executives can make more data-driven decisions about programming and content acquisition.
Demand data also provides insight into the potential spin-off or franchise potential for the show. The measured franchisability of "Pawn Stars" is good, as per Parrot Pulse. Entertainment talent agencies and TV production companies would use this data to decide on the viability of spin-offs based on the show's established popularity.
Finally, OTT platforms can use demand data to determine the regions where the show is most in-demand. In this case, the United States and the Netherlands, respectively. The platform can evaluate how this demand can be localized to gain a broader audience in these countries. This data can also be used to analyze the popularity of the show in other regions. Networks and distributors can use this to gain insights into locating new market opportunities, while choosing a show's optimal release strategy.
Pawn Stars's travelability to Netherlands in the last 30 days is 57%, which means that the audience demand for Pawn Stars is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Pawn Stars travels internationally.
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Acquire the best shows from partners such as history to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Pawn Stars), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Pawn Stars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pawn Stars, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Collectibles Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Pawn Stars in Netherlands. We provide our partners with essential TV insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.