As an executive at an OTT platform or SVOD platform, analyzing the performance of "People Magazine Investigates" through demand data can be helpful in making informed content acquisition decisions. Examining the recent data points, we know that the show experiences a decreasing demand trend in the United States over the last 90 days but experienced a spike in late December 2023. The show's ranking dropped by 96 spots during December in the United States, but it is still within the 95.2th percentile in the documentary genre. Despite the recent dip in demand, it outperforms the average TV show in the United States across all markets with an audience demand of 3.8 times the average TV show demand in the United States. A TV executive can use this information to decide if to renew the series or acquire new content about similar topics.
If a content distributor or production company is interested in partnering with Investigation Discovery's "People Magazine Investigates," the demand data can be used to negotiate more favorable licensing terms. Using Parrot Analytics' content valuation system, the show's current market value can be estimated based on global demand data. The system can determine the marginal revenue contribution of the title to any platform in any region, which can help content distributors understand the show's value proposition.
For an executive at an entertainment talent agency, People Magazine's involvement in the show as an exclusive source for the investigative content could be a vital selling point. The agency may also leverage the data to seek out potential sponsorship deals or brand collaborations based on insight into the show's audience's demographics.
As a linear network or pay TV network executive, demand data can help to determine which titles can be acquired to retain viewers and acquire new subscribers. By analyzing the show's demand performance over the years, the network executive can evaluate if the show has more potential to attract a larger audience. Furthermore, by assessing the show's popularity in specific markets outside of the United States, a network executive can acquire content that may appeal to those markets and expand the networks' global reach.
Finally, for executives at TV series financing companies or studios, analyzing demand data from shows like "People Magazine Investigates" can inform decisions about financing or producing similar productions. Analyzing data and insights from competing productions allows for the development of more data-driven content strategy decisions from understanding demand clusters and what viewers are increasingly interested in. Using Parrot Analytics system to determine the show's ROI or ability to drive subscriptions and retain subscribers can also inform financing and production decisions. In conclusion, demand data can be effectively used by industry executives in making well-informed decisions about content acquisition, financing, distribution, and programming.
