If you are an OTT platform executive, demand data for "Portlandia" can help you make informed programming and acquisition decisions. With a good demand and a recent increase in demand, "Portlandia" would be a valuable show to include in your platform. Knowing the show has higher demand than many comedy titles, you can use this insight to ensure you are providing popular content on your platform.
If you are a TV series financing company executive, demand data for "Portlandia" can help you evaluate the potential of the show as a strategic asset for a streaming platform. As demonstrated by its rank in the 94.5th percentile in the comedy genre, the show is highly popular and can potentially attract new subscribers to a platform. Moreover, data on its recent increase in demand and its high demand in many global markets should be an indication of its growth potential. Therefore, investing your resources in the show could yield significant returns for your production company.
If you are an entertainment talent agency or TV production company executive, demand data for "Portlandia" can help you assess the value, franchise and spin-off potential of the show. With a good demand, peak rank of #913 in the US, and good global demand, the show presents a great opportunity for merchandise and brand extension, especially if the cost of production is affordable in the long-term. Considering the momentum of the show and the fact that demand spiked in the US, an executive can discuss with their team strategies for creating merchandise and other products related to the show, in order to expand its revenue streams.
If you are a content distributor or linear/pay TV network executive, understanding the show's performance, from a region-specific demand perspective is crucial. While the United States is the show's number one market globally in terms of demand, the show outperforms the demand of the average TV show in each of the top 10 global markets where it is most in demand. Therefore, this show is an ideal fit to distribute in these markets, particularly Canada which has a good audience demand. In other regional markets, understanding the show's demand profile allows linear/pay TV executives to make data-driven decisions on its airing time and promotional strategies to maximize viewing numbers.
Finally, if you are a Parrot Analytics' content valuation expert, "Portlandia" provides insights on the valuation of content. Demand data for the show can be used to calculate its dollar value contribution to any platform or network. From the data, we know that the show has a high demand, which should result in an increased willingness to pay by audience members to access its content. Therefore, having access to demand data on shows such as "Portlandia" can help you arrive at an informed valuation of IP with reasonable certainty.
