The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, considering incorporating "Portlandia" into your content lineup? Let's examine how demand data can help.
Firstly, let's look at content valuation. Using Parrot Analytics' content valuation system, based on demand data, you can determine how much to spend on content, and the dollar value contribution of a title. For "Portlandia", demand data shows that it has good audience demand in the United States relative to other shows, ranking in the 94.2nd percentile for comedy shows. This indicates that "Portlandia" has above-average value and may be worth investment.
Demand data can also inform decisions surrounding Acquisition. When considering potential acquisitions, it is imperative to understand audience demand in various markets. "Portlandia" has above-average demand in several international markets such as Switzerland, Netherlands, Canada, Germany, Romania, France, and Brazil. This information can guide the acquisition of the show in countries where it has high demand or be used to suggest other similar comedy titles that may be of interest in those regions.
Demand data can further guide Programming decisions. By examining the top 10 global markets where "Portlandia" is most in-demand, you can get insights into which regions to focus marketing efforts, which platforms to target for distribution, and which genre is resonating with local audiences.
Additionally, you can use demand data for optimal release strategy and pricing, for instance, to find the best distribution method for "Portlandia" as it peaks in demand. After all, you want to make sure that viewers can access the show when they want to, encouraging higher engagement and potentially driving subscriptions. By leveraging demand data to make smart programming decisions, you can create a content strategy that appeals to your target audience while maximizing engagement.
Lastly, demand data can help with subscriber acquisition and retention. For instance, decision-makers can evaluate which titles they should consider buying to retain or grow their current audience using demand metrics. They can assess and optimize a campaign's marketing strategy ahead of premiere, using performance metrics to develop informed advertising campaigns.
The take-home message is clear: with demand data, you can derive valuable insights that can inform content valuation, acquisition, programming, and marketing decisions to help you identify the opportunities for maximizing success and return on investment for "Portlandia" as well as other shows you may consider.
This is Portlandia's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Portlandia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular IFC‘s Portlandia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for IFC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Portlandia, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for Portlandia in the United States. We provide our partners with essential subscription-video-on-demand workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.