As an entertainment executive, one of the most challenging aspects of your job is making informed decisions about whether to produce, acquire, distribute or program a TV series, especially with so many options available in the market. That’s where demand data comes in - it helps you to gain insights into viewer preferences, preferences which should form the basis of your decision-making process. By analyzing the demand data for a TV show like "Quantico" in the U.S, you can answer some important questions such as:
1. How popular is "Quantico"?
By examining the audience demand for "Quantico" in relation to the average show, you can see that demand is good with a 4.9 times increased demand as compared to average TV shows, which is a very good signal.
2. How has "Quantico" performed recently?
Looking at the trend over the past 30 and 90 days, it is clear that the show is gaining popularity with a 4.4 times increased demand over the last 90 days and 4.9 times over the last 30 days. This information is important to determine if the show has growth potential in the market.
3. What is the relevance of "Quantico" in the drama genre?
Analysing the Parrot Analytics Global Demand Rating (PGR) can help us understand "Quantico's" performance relative to other dramas, which is in the 93.1% percentile. This information is useful to evaluate the competitiveness of a show in a particular genre.
4. Who is the target audience for "Quantico", and what other shows do they like?
Parrot Analytics provides us with data on shows that are most often viewed by the same viewers who are watching "Quantico," helping you understand your audience and what they might be interested in seeing more of.
5. Is "Quantico" an effective tool to retain customers?
Demand data is a useful tool to identify which titles should be acquired or produced to have a strong user retention strategy. Looking at the audience demand increase of 54.9% in October in the United States for "Quantico," it is clear that this show is effective in keeping the interest of its audience engaged.
6. Is "Quantico" something that a streaming service should pay more for the licensing rights?
Given that content valuation is based on audience demand, looking at "Quantico's" demand data is useful to evaluate the potential CR-value of titles. Understanding how much a particular title is worth, can help a streaming service gauge the value of content and make informed acquisition decisions by either maximizing cost reduction or optimizing the licensing fee to give out.
In conclusion, demand data is key to sound decision making when it comes to any aspect of the TV industry, whether it is content valuation, acquisition decisions, distribution strategy, or programming decisions. By analyzing demand data for a show like "Quantico," an entertainment executive can gain valuable insights that can drive smarter and more informed decision making.
