Demand data is a powerful tool that can help streaming platforms, TV networks, and production companies make more informed content, acquisition, distribution, and programming decisions. The recent performance of "Ratched" in the United States provides an excellent case study of how demand data can be used.
Content Valuation:
The fundamental question of how much a series is worth can be answered by analyzing the demand for the show. Looking at the United States market, "Ratched" has 3.3 times the audience demand of the average show in the last 30 days. This indicates that it is highly valued by audiences in the United States.
Programming Decisions:
The fact that "Ratched" ranks at the 90.9th percentile in the drama genre in January means that it has higher demand than 90.9% of all drama titles in the United States. As such, it may be a good idea for decision-makers to consider producing similar shows or investing more heavily in this genre.
Distribution Decisions:
By examining the top 10 global markets where "Ratched" is most in demand over the last 30 days, decision-makers can gain insights into the show's international appeal. For example, Russia is "Ratched"'s number one market globally, with the show achieving good audience demand of 3.3x in Russia. This could indicate that further distribution in Russia or other markets might be worth considering.
Acquisition Decisions:
By analyzing the audience demand for shows similar to "Ratched," decision-makers can make better decisions about acquiring new content. For example, "Peaky Blinders" and "American Horror Story" are included in the list of top shows that viewers of "Ratched" also like. Decision-makers may want to consider acquiring similar content to cater to the show's audience.
Marketing Strategy:
The spike in demand for "Ratched" in late January 2024 indicates that there was a significant event that could have contributed to the show's popularity. By analyzing the Parrot Pulse for "Ratched," decision-makers can gain a deeper understanding of the show's momentum and longevity. This information can then be used to design or modify marketing strategies to maintain audience interest.
In conclusion, analyzing demand data for TV shows like "Ratched" can be extremely valuable for decision-making in content valuation, programming decisions, distribution decisions, acquisition decisions, and marketing strategy. By doing so, decision-makers can ensure more successful and informed decisions that drive growth and engagement for their platform or network.
