As an entertainment executive, you are constantly on the lookout for data insights that can help you make informed decisions regarding content, acquisition, distribution and programming. One valuable tool you should be aware of is demand data, which can provide useful information on how well a show is performing and what it means for your business.
Let's take the case of "Red Dwarf" as an example. By using demand data, you can see that compared to the average TV show in the United States, "Red Dwarf" has performed well in the last 30 days with 6.9 times the audience demand. This provides a positive signal for content valuation, indicating that the show has a valuable audience demand.
Looking deeper into the Parrot Analytics data, you can also see that the demand for "Red Dwarf" has decreased by 4.2% in October, suggesting some room for improvement. However, the show's longevity over time is outstanding, indicating that it has maintained good audience demand. Furthermore, the show has good momentum, with demand spiking mid-October 2023 in the United States.
You can also use demand data to compare the performance of "Red Dwarf" on a yearly basis vs. the last 30 days, which helps you identify trends and changes in popularity. You'll find that the show has decreased in popularity over the last 30 days compared to the rolling one-year average, indicating a possible need for new marketing campaigns or content optimization.
Another way to use demand data is to compare "Red Dwarf" with other shows in its genre, where you can see that "Red Dwarf" ranks at the 95.0th percentile in the drama genre in October, indicating a high level of demand for this type of content.
Moreover, you can also use demand data to perform a market analysis and discover where the show is most popular, which shows other titles viewers of "Red Dwarf" also like, and how much demand potential exists in specific geographic markets. From the analysis, the United Kingdom is the show's number one market globally, followed by the US. The data also shows that "Red Dwarf" is performing well in other markets, including Australia, Netherlands, Canada, Czechia, Germany, Norway and Sweden.
Finally, demand data can also help you make decisions around supply and demand, programming, and distribution. For instance, by examining "Red Dwarf's" performance and audience interests across different regions and genres, you can determine what kind of content to invest in, what titles to acquire or distribute, and how to optimize release strategies and pricing.
By using demand data in your decision-making process, you are essentially tapping into a wealth of information that can help you make more informed business decisions, reduce your risk, and identify opportunities for growth and profitability.
