The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, information about audience demand is critical in decision making about content acquisition and distribution. Parrot Analytics offers insights into audience demand for TV shows, which can be used in content valuation and strategic decision-making.
Looking at the example of "Red Dwarf," the show's demand data can reveal what executives need to know about the show's performance in the United States and globally. Firstly, we see that demand for the show in the United States is good and that it has been increasing recently. By examining the show's rank in the United States, we see that "Red Dwarf" has decreased 262 spots during March in the country, implying that the show may be losing popularity in the United States.
Genre performance is another essential factor for content valuation, and audience demand for "Red Dwarf" is outstanding, ranking at the 95.8th percentile in the drama genre in March. This means that the show is more in demand than 95.8% of all drama titles in the US. Additionally, it is essential to know which other shows the fans of "Red Dwarf" watch to understand their preferences better and target similar content.
Further analysis of the global performance of "Red Dwarf" using Parrot Pulse revealed that the show has outstanding longevity and good momentum and franchisability. Comparing the show's performance on a rolling year basis versus the last 30 days shows that its peak demand increased by 10.4% over the last month, while its average demand also increased by 7.8 over the last 30 days. This implies that "Red Dwarf" has been getting more popular recently.
By examining the top 10 global markets where "Red Dwarf" is most in-demand, we see that the United Kingdom is the dominant market where the show is in outstanding demand. This information is crucial in deciding whether to license or adopt the show in other regions.
Audience demand can answer other critical questions such as how well a series is holding up, where it is most popular, and what genres resonate well with the audience. Knowing these crucial factors can guide an executive's decision-making in various areas such as content acquisition, distribution, marketing and pre-release marketing and ultimately, drive these decisions towards positive results.
Red Dwarf's travelability to the United States in the last 30 days is 40%, which means that the audience demand for Red Dwarf is 40% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Red Dwarf travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Red Dwarf), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Red Dwarf is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Red Dwarf, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for Red Dwarf in the United States. We provide our partners with meaningful television analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.