Are you an entertainment executive looking to make informed content, acquisition, distribution, or programming decisions for your platform or network? Demand data can provide the insights needed for successful strategizing, and in this article, we’ll use “Rick And Morty” as a case study to demonstrate how it works.
Let us start with content valuation. Parrot Analytics content valuation system is powered by global content demand and supply, giving an economic valuation system that reveals the dollar value contribution of any title, to any platform, in any region. The system serves as a baseline value for TV shows, answering questions such as the value of a content library to a platform over time or how to assess the value of exclusivity. Using the demand data for “Rick And Morty,” it is currently exceptional, with 60.8 times the audience demand of the average show in the United States over the last 30 days. This demand data can be used to determine how much the show is currently worth and the value it brings to any given platform.
Moving to acquisition decisions, the demand data for “Rick And Morty” can be used to inform which titles to buy to keep your current audience happy and to grow your audience. In determining how much to spend on content, “Rick And Morty” provides insight into what type of content exhibits the opportunity to acquire or produce. And if you're an entertainment talent agency or TV production company, you can use this demand data to identify which elements of the show fans like the most, allowing for scalable concept testing.
When it comes to distribution decisions, understanding the popularity of “Rick And Morty” globally can inform which platforms to target for distribution. The show’s exceptional travelability (international audience demand relative to its home market) ensures it will perform well in different markets. By examining the top ten global markets where the show is most in-demand over the last 30 days, we see that the United States remains “Rick And Morty’s” top market globally, with outstanding demand.
As for programming decisions, the demand data for “Rick And Morty” reveals the performance of the show over time. The show achieved its peak rank of #1 in the United States, and the Parrot Pulse shows exceptional performance across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. Studying the demand data shows that although demand for the show has been decreasing recently, it spiked in mid-December 2023, indicating a possible trend.
In conclusion, demand data provides insight into content valuation, acquisition, distribution, and programming decisions. By analyzing the performance of “Rick And Morty,” entertainment executives can make informed decisions on how to allocate funds, which markets to target, or what shows to produce or acquire. The insights from demand data are invaluable in the highly competitive entertainment industry.
