If you are an entertainment executive, what can you learn from analyzing the demand for Riverdale?
Content Valuation System: A comparison of the average demand of a TV show in the United States over the last 30 days compared to the demand for Riverdale can reveal that Riverdale has 21.0 times the audience demand of the average show in the US. The system allows you to quantify the dollar value contribution of any title, to any platform, in any region through its demand data.
Programming Decisions: Riverdale's premise has its audience, and its monthly demand in December has increased by 5.2%. Of the American romance genre shows, it ranks at the 99.8th percentile, which means it has higher demand than 99.8% of all romance titles in the country during December. Executive producers, programming directors, or content creators may want to explore different ways to tap into the audiences of this show and take advantage of such popularity, such as by creating content with a similar romantic-mystery vibe.
Acquisition Decisions: For content acquisition decisions makers, Riverdale's high demand provides a great ideal acquisition opportunity. By using Parrot Analytics' demand data, you can access how attractive a content library is to a platform over time, giving you the opportunity to make more informed decisions on which titles are worth buying for your platform. Executives may want to use the Riverdale show to drive acquisitions and subscription growth. It is essential to note, however, that the show's popularity has decreased in the last 30 days compared to its peak demand in the last year. This insight may make acquisition decisions more challenging and prompts executives to monitor the show's trend.
Distribution Decision: The strong demand for Riverdale also indicates it would make sense to distribute it globally. According to the Parrot Pulse, the show's Travelability and Franchisability are both outstanding, with above-average global demand across all platforms and excellent potential for spin-offs. This information helps executives explore avenues to dedicatedly make the show available in new global markets using their preferred modes of distribution.
Marketing Decisions: Since the show's demand has increased recently, Marketing executives may want to use this to improve promotional campaigns for the show's premiere. Additionally, momentum (the pace of growth) and endurance (how well it's maintaining its audience over time) measure well for the series in the Parrot Pulse. It means Marketing teams can leverage social media to create a frenzy around the show, ensuring that it remains part of the cultural zeitgeist. Since Riverdale's reach worldwide also ranks as exceptional, it is essential to look at opportunities for expanding the reach and attracting new audiences, either through advertising or partnerships.
Comparative Benchmarking: Riverdale's demand data provides a basis for comparison with other TV series available on the market. By tracking the show's progress globally and monitoring its digital footprint in the United States, executives can develop more effective comparative benchmarks for their other titles. This can help identify gaps in their content portfolio and prioritize focus areas to generate demand for its growth.
