As an entertainment executive, you make decisions every day about content creation, acquisition, distribution, and programming. Demand data can help you make informed decisions and achieve successful outcomes. The example we will use to illustrate how demand data can do this is "Riverdale" in the United States.
Content Valuation: "Riverdale" has 25.9 times the audience demand of the average TV show in the United States over the last 30 days. This demand data provides an essential foundation for content valuation, which is based on an economic valuation system powered by global content demand and supply. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to any platform, in any region. Therefore, using Parrot Analytics' content valuation system would help you determine how much to spend on acquiring "Riverdale" or any other TV show.
Market Insights: Demand data can help you to gain a deep understanding of what's popular with your audience in any given market or globally. "Riverdale" outperforms the demand of the average TV show in the top 10 global markets, including the United States where it's the top one. This demonstrates that the show is in high demand in these markets and is popular with its target audience. The insight from the market performance of "Riverdale" in the United States and Germany as revealed by demand data gives you an indication of the show's potential success in other parts of the world.
Content Acquisition: By examining the top 10 global markets where "Riverdale" has the most demand over the last 30 days, you can quickly determine whether it makes sense to acquire or produce content in this genre because demand for romance titles is high. If you're an SVOD platform or linear channel, you may want to consider acquiring "Riverdale" or adding it to your programming slate, considering its high demand over time and across multiple markets.
Programming Strategy: "Riverdale" has been on-air since 2017 and has 137 episodes over seven seasons. By taking a granular look at the demand data, entertainment executives can determine what content should be acquired or produced to complement current programming. Furthermore, by looking at the top-performing shows that "Riverdale" fans also like, executives can determine what content will help acquire or retain subscribers and grow their platform or network.
Distribution: The travelability dimension of the Parrot Pulse assesses how a show's international demand compares to its home market. "Riverdale" has outstanding travelability, indicating that the show has strong potential for international distribution. For instance, if you're a content distributor, you may want to consider offering "Riverdale" to your international clients, which can help you boost your sales figures.
Marketing: Parrot Analytics' content demand data can guide marketing teams during pre-release campaigns to identify which concepts fans like the most, and optimize the narrative and promotional content for the upcoming show accordingly. Knowing how a show is performing in real-time during its run allows marketing teams to adjust their campaign to maximize engagement.
In conclusion, Parrot Analytics' demand data provides invaluable insights into audience behavior and allows entertainment executives to make informed decisions related to acquiring, producing, distributing or programming content. The demand data on "Riverdale" provides a sound example for learning how to integrate these insights into various strategic decisions to achieve success in the entertainment industry.
