As an entertainment executive, you can use audience demand data to help make informed content-related decisions. For example, in the case of "Run The World," the show has good audience demand in the United States, with 3.7 times the audience demand of the average show in the country over the last 30 days. This indication means the show has a higher demand than 91.9% of all drama titles in the United States. However, demand for this show has been decreasing recently compared to its demand of 4.7 times the average over the last 90 days.
In light of these insights, entertainment executives might consider adjusting the show's marketing strategy or its release timing to align with audience interests. Additionally, looking at the group of other shows that the show's fans are also interested in could be beneficial for content-related decisions. They might consider investing in content that is similar. In the case of "Run The World," fans' interests include shows like "The Chi," "Sistas," and "Warrior."
Another way that demand data can be more useful is in content valuation, where it can help executives determine how much a show is worth, how much of its value is driven by demand for performers, and what is the value of a content library to a platform over time. Using Parrot Analytics content valuation system based on demand data, it can reveal the dollar value contribution of any title, on any platform, in any region.
Demand data can also help executives with decisions concerning supply and demand. By analyzing market data, entertainment executives can spot trends in audience demand and then decide which shows have acquisition opportunities. Moreover, demand data can elaborate on the global appeal of a title or help determine where funds should be allocated to maximize future content investments.
Demand data is also invaluable in subscriber or audience acquisition and retention decisions since entertainment executives can identify which titles will attract or keep their current audience happy. In the case of "Run The World," demand spiked in late November 2023 in the United States, suggesting a need for marketing interventions.
Finally, analyzing the top 10 global markets where "Run The World" is most in-demand over the last 30 days can help entertainment executives focus on improving a title's international demand relative to its home market. By using this and other available demand data insights, executives can be sure that they are developing and investing in content that resonates and appeals to their audience's interests.
