As an entertainment executive, you can use audience demand data to make more informed decisions on content creation, acquisition, distribution, and programming. By analyzing the specific case of "Run The World" in December 2023 in the United States, we can see how this works.
Firstly, understanding demand data can help with content valuation. You can use the demand data to calculate the dollar value contribution of any title to any platform in any region. For example, using Parrot Analytics content valuation system, one can determine the ROI a specific title will bring to any platform. One can also assess a TV series' ability to drive subscriptions and mitigate churn.
Additionally, demand data helps with subscriber acquisition and retention. By knowing which titles perform well and keep the audience happy, you can make more informed decisions about what titles to buy or produce.
Demand data also informs strategic decisions related to supply and demand. Understanding what type of content exhibits opportunities to acquire or produce, can lead to more efficient and profitable decision-making.
In the case of "Run The World," we can see that during December audience demand decreased but spiked at the end of the month. The show dropped 199 spots in the rank and had a 7.4% decrease in demand in the United States. However, when comparing the performance of the show on a one-year rolling basis vs. the last 30 days, we see that the show's demand has increased by 41.3%. This indicates that the show has gained popularity recently.
By examining the show's demand in different markets, you can determine where a show is most popular and tailor your distribution strategy accordingly. "Run The World" is globally in demand, and the United States is its number one market. The show has good audience demand in Poland, and demand is okay in Kenya, Brazil, Italy, South Africa, Belgium, and Nigeria.
Moreover, demand data powers Parrot Pulse, Parrot Analytics' global performance measure, which encompasses six dimensions. In the case of "Run The World," the show's worldwide audience demand, momentum, and longevity are okay, while its travelability, franchisability, and reach are poor and okay, respectively. You can use the Parrot Pulse to compare the performance of different titles on various dimensions, which can help you make better decisions on what content to produce, acquire or distribute.
In summary, audience demand data is critical to making informed content, acquisition, distribution, and programming decisions. Understanding demand data can help with content valuation, subscriber acquisition and retention, supply and demand decisions, and strategic decision-making, ultimately leading to more efficient and profitable decision-making. The specific case of "Run The World" shows how demand data can help you tailor your distribution strategy and make better decisions.
