Are you a TV executive looking to make more informed decisions about content acquisition, distribution, and programming? Look no further than the power of demand data. Parrot Analytics offers an economic content valuation system that uses global demand data to determine the dollar value of any title. In this article, we will analyze the demand data of "RuPaul's Drag Race" for December 2023 in the US and demonstrate how this information can guide your strategic decision-making process.
Firstly, it is important to note that "RuPaul's Drag Race" has 27.2 times the audience demand of the average show in the United States, indicating outstanding demand for the series. This exceptional demand for the show places it at the 99.8th percentile in the reality genre, surpassing 99.8% of all reality titles in the US. Similarly, "RuPaul's Drag Race" has achieved outstanding audience demand and exceptional travelability, longevity, momentum, franchisability, and reach globally.
As TV executives, using demand data can help you better understand how to optimize release strategies and pricing based on trend analysis and how to quantify the specific dollar value a title brings to any given platform. This data can help you determine expenditure on content acquisition and production, assess a TV series’ ability to drive and retain subscriptions, optimize marketing campaigns ahead of premieres, uncover under-monetized titles, and identify the best platforms for content distribution.
By examining the top 10 global markets, "RuPaul's Drag Race" outperforms the demand of the average TV show in each of these markets, with the US ranking at the top followed by the UK. TV executives can use this information to understand where exactly their content is most in-demand and how they can adjust their content strategy accordingly. Additionally, "RuPaul's Drag Race" has been increasing in demand lately, making it an ideal investment for TV executives seeking long-term value.
The demand data of "RuPaul's Drag Race" also allows for scalable concept testing, which enables TV executives to determine which elements of existing content appeal to fans the most, and optimize upcoming productions for success. Furthermore, demand data enables TV executives to make informed decisions concerning supply and demand by identifying which type(s) of content exhibit the opportunity to acquire or produce.
Demand data can also guide content acquisition and distribution decisions. TV executives can understand the value of exclusivity, assess a TV series' ability to drive subscriptions and mitigate churn, and identify new opportunity markets for content distribution. TV executives can also map local whitespaces and identify the most popular genres in a particular market, which can be beneficial when deciding what content to produce or acquire.
Overall, "RuPaul's Drag Race" has achieved outstanding audience demand in the US and globally with exceptional travelability, longevity, momentum, franchisability, and reach. TV executives can utilize demand data to make informed decisions about content valuation, acquisition, distribution, and programming based on trend analysis, ROI, audience retention and acquisition, and competitive benchmarking. Demand data is crucial for TV executives who want to stay ahead in an ever-changing entertainment industry.
