For entertainment executives looking to make informed content decisions, demand data can provide valuable insights into the popularity and potential of TV shows. By examining the audience demand data for "SEAL Team" in February 2024, we can see how this show has been performing and what it means for executives in the industry.
One of the most critical uses of demand data is content valuation. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, executives can estimate the value of "SEAL Team" both as an individual series and as part of an entire content library. They can also assess the show's ability to drive subscriptions and mitigate churn.
Another benefit of demand data is that it can help executives make acquisition decisions. Looking at the audience demand of "SEAL Team" in February 2024, we can see that it has 19.3 times the audience demand of the average show in the United States, indicating that it's a popular show. By comparing it to other similar shows, such as "NCIS" and "S.W.A.T.", executives can see that fans of "SEAL Team" also enjoy similar titles, giving them direction on potential acquisitions.
Similarly, by examining the demand data for "SEAL Team" across different global markets, executives can use this data to make informed distribution decisions. Although the show had outstanding demand in each market, analyzing which countries had the highest demand can help determine the best region to distribute the show.
Furthermore, demand data can help executives fine-tune decisions around programming. By tracking the audience demand for "SEAL Team" over time, executives can determine when demand spikes, such as in mid-February, and adjust the programming schedule accordingly. This data can also inform decisions around release strategy and pricing, ensuring the show gets the right marketing push ahead of premieres.
In addition to these applications, demand data can also help executives understand their audience better. By analyzing the top 10 global markets where "SEAL Team" is popular and what other shows are popular with fans of "SEAL Team", executives can gain insights into their audience's preferences and tailor their content offerings accordingly.
In conclusion, demand data is a powerful tool for entertainment executives looking to make more informed content decisions. By examining the audience demand data for "SEAL Team" in February 2024, we can see how this data can be applied to content valuation, acquisition decisions, distribution decisions, programming decisions, and improving audience understanding.
