The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data can provide valuable insights to help make more informed content, acquisition, distribution, and programming decisions. Looking at the example of "SEAL Team," we can explore the ways in which demand data can be used to inform decision-making processes.
Firstly, content valuation can be determined using demand data. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. This economic valuation system can be applied to individual series or an entire library, unbundling the value of content on any streaming service. This information is useful to entertainment executives who are deciding how much to spend on content or how to value their content and IP to potential buyers.
Demand data can also inform acquisition decisions. By analyzing the demand trends of similar shows to "SEAL Team", executives can identify which genres and types of content are resonating with audiences to determine what type of content they should acquire or produce. Additionally, demand data enables comparisons between titles available on the market, helping executives to understand where their content fits within the competitive landscape.
In terms of distribution and programming decisions, demand data can be used to optimize release strategies, pricing, and marketing campaigns. By analyzing the different peaks and troughs of audience demand, executives can identify the best time to release a show and understand how well the marketing campaign is promoting interest and engagement among audiences.
Furthermore, demand data can help executives to retain their existing audience and grow their subscriber base by identifying which titles should be purchased to keep current customers happy and which titles could attract new subscribers to their platform. By understanding the regions where a show is most in-demand, executives can target these areas for localized marketing campaigns and distribution strategies.
In conclusion, analyzing demand data enables entertainment executives to make data-driven decisions based on audience insights, providing powerful insights into audience behavior and preferences in different markets. By understanding the changing peak demand for a series like "SEAL Team", executives can adjust their strategies to maintain and grow their audience base, generate new revenue streams, and retain valuable IP for future monetization opportunities.
This is SEAL Team's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well SEAL Team travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s SEAL Team is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for SEAL Team, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for SEAL Team in the United States. We provide our partners with smart TV series analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.