The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
With outstanding demand data for "SEAL Team" in the United Kingdom, global entertainment executives can use the show as an example of how demand data can inform their content-related decisions. Firstly, content valuation can be performed on the show using Parrot Analytics' demand data. The demand data can provide executives with a dollar value contribution of the show to any platform in the United Kingdom. This information can be used to determine how much to spend on acquiring and distributing the show or similar military dramas.
One can also leverage the outstanding worldwide audience demand data for the show to make more informed content acquisition decisions. For instance, executives can identify which shows their consumers like and use the data to gain insights on what other titles to acquire. The performance of "SEAL Team" in each market also indicates how appealing the show is in these countries compared to the average TV show. An outstanding demand not only means high audience engagement but also represents potential investment opportunities for content financing companies and talent agencies.
Additionally, the show's peak rank indicates the show's effectiveness at engaging viewers. Entertainment executives can analyze the show's content to determine what made the show so successful; this information can inform programming decisions for future shows. Apart from programming decisions, demand data can also be used to influence marketing, specifically pre-release marketing, as it can help marketers gauge a series' potential success.
Moreover, the periodic assessment of the show's audience demand data can aid OTT platforms in making informed decisions for show renewals. The outstanding performance of "SEAL Team" over the past six seasons, as indicated by its longevity, demonstrates its ability to keep audiences interested. Examining changes in demand data can also identify if changing content may be required to sustain the audience engagement or renew shows that have lost audience engagement.
Finally, understanding the audience's demand data for the show in various regions can help executives to determine which platforms to target for content distribution. Travelability provides data on international consumer interests, indicating which regions may be best suited for showcasing the show and for investing additional marketing efforts.
In summary, analyzing the performance of "SEAL Team" in the United Kingdom using demand data demonstrates how entertainment executives can use such data to make informed acquisition, distribution, programming, and content-related decisions. It also illustrates how a show's outstanding performance can offer investment potential and serve as a benchmark for future programming decisions.
SEAL Team's travelability to the United Kingdom in the last 30 days is 69%, which means that the audience demand for SEAL Team is 69% of the demand in its country of origin, United States. Click through to another market to discover how well SEAL Team travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s SEAL Team is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for SEAL Team, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for SEAL Team in the United Kingdom. We provide our partners with extensive SVOD expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.