As an entertainment executive, you are always seeking ways to improve your decision-making process and ultimately produce or distribute content that will capture and retain the attention of your viewers. One crucial tool to employ in this process is demand data. By using demand data, you can gain a deeper understanding of how a show is performing and make more informed decisions about content acquisition, distribution, programming, and valuation.
Let's take a look at "Seduced: Inside The NXIVM Cult" for the month of October 2023 in the United States and explore how demand data can inform content decisions.
Firstly, content valuation is an important area where Parrot Analytics' data plays an integral role. Using demand data, you can determine how much a show is worth and its contribution to a platform's revenue stream. For example, Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. You can use this information to make more informed content valuation decisions and identify the baseline value of a title.
Demand data also enables you to identify the most popular genres in your market or on a global scale. "Seduced: Inside The NXIVM Cult" ranks in the 93.9th percentile in the documentary genre in October, meaning it has higher demand than 93.9% of all documentary titles in the United States. This information can help you identify which genres would resonate well with your audience and should be the focus of your content acquisition strategy.
Demand data can also power scalable concept testing and allow you to optimize the impact of your upcoming productions. For instance, you can use the data to identify which elements of existing content are popular with fans to tailor future content accordingly.
Furthermore, when it comes to acquisition decisions, you can use demand data to quantify the platform-specific marginal revenue contribution a title will bring and assess its ability to drive subscriptions and mitigate churn. For "Seduced: Inside The NXIVM Cult," it gained 2.5 times the audience demand of the average show in the United States over the last 30 days, indicating high demand and a propensity to drive subscriptions.
Demand data also lets you determine the best release strategy for your content, optimize your marketing campaigns ahead of premiere, and compare the relative popularity of your content compared to other titles on the market. The demand for "Seduced: Inside The NXIVM Cult" spiked in late October 2023 in the US, which could be an important consideration when deciding on release strategies. Parrot Analytics also offers a tool called Parrot Pulse, which independently measures a show's global performance across six dimensions, such as momentum and reach.
Finally, examining the top 10 global markets where "Seduced: Inside The NXIVM Cult" is most in-demand can help you make informed decisions about where to distribute your content. For example, Germany is the show's number one market globally, with 2.5 times audience demand compared to the average TV show. This information could guide distribution decisions and help maximize your content investment.
In conclusion, incorporating demand data into your decision-making process can provide you with a more comprehensive understanding of how your content is performing and guide your acquisition, distribution, programming, and valuation strategies. By examining the demand data for "Seduced: Inside The NXIVM Cult," you see how valuable it can be in informating your choices. With its high demand, the show could be a strategic asset for any platform looking to drive subscriptions and retain audiences.
