The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to use data-driven insights to make better content decisions. One of the most important metrics for evaluating content is audience demand. Demand data can help you assess the potential value of a TV show, inform content acquisition decisions, help you identify optimal release strategies and pricing, and provide feedback on marketing campaigns to name a few. Using Parrot Analytics' demand data, you can gain insights into what TV series or movies are most popular and engage viewers.
In this context, let's discuss how demand data can be used to inform content decisions, using "Seduced: Inside The NXIVM Cult" as an example. In December 2023, the series had good audience demand relative to the average for the United States. The show's content's superior demand compared to other TV shows means that the show has a high monetary value and can potentially drive subscriber retention and acquisition due to its larger audience appeal. As a TV executive, demand data can provide you with the information needed to allocate content funds appropriately, maintain your current audience and grow it further.
Looking at the global performance of "Seduced: Inside The NXIVM Cult", its travelability is low, which can be interpreted as the show's having low global appeal. However, our longitudinal analysis indicates that the show saw a 35.2% increase in demand over the last 30 days in comparison to a rolling year period. Despite its decreasing popularity, targeted marketing campaigns and promotions can help leverage its current niche appeal to continue gathering new viewers.
You can even obtain actionable insights by enquiring about shows that correlate with "Seduced: Inside The NXIVM Cult" via our affinity analysis. For instance, "LuLaRich" is currently resonating with fans of "Seduced: Inside The NXIVM Cult". As a result, you may obtain more relevant content insights to the same targeted audience by partnering with LuLaRich for a co-production or by optimizing its marketing campaign.
Above all insights, measuring demand for "Seduced: Inside The NXIVM Cult" worldwide can provide you with a good indication of its impact regardless of its linear network, pay TV network or streaming platform. The demand data of top 10 countries further indicated that the UK has taken a significant liking to the show. The analysis suggests that there is potential to acquire streaming rights of the show to generate interest in other countries where the demand data indicates a possible untapped viewership.
In summary, leveraging demand data for content decisions can provide value in identifying the quantitative value of content, its preference at the global level, associated titles that resonate with the audience, its growth trajectory, spin-off possibilities, and more. By combining this with additional data, such as performance data, geographic data, demographic data, the industry players can be in a better position to make informed decisions that ultimately make their productions more competitive and valuable.
This is Seduced: Inside The NXIVM Cult's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Seduced: Inside The NXIVM Cult travels internationally.
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Acquire the best shows from partners such as STARZ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Seduced: Inside The NXIVM Cult), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as STARZ by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Seduced: Inside The NXIVM Cult, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Seduced: Inside The NXIVM Cult is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Seduced: Inside The NXIVM Cult, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Seduced: Inside The NXIVM Cult in the United States. We provide our partners with essential entertainment industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.