In November 2023, "Shooter" was a popular TV show in the United States, with an audience demand of 5.3 times the average show in the country, and it was more popular in the last 30 days compared to the previous 90 days. As an entertainment executive, this information could be useful in making informed content decisions as you can use demand data to determine the value and viability of this show for your platform.
Content valuation systems use demand data to provide the dollar value contribution of any title to any platform in any region. Using demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn, evaluate the ROI of a specific title, and estimate the cannibalization of audiences if a title is available on multiple services. "Shooter" is a valuable and viable title for SVOD and pay TV networks.
Another way to use demand data is to gauge interest in content globally. Entertainment executives can use demand data to determine which content is most popular in different markets around the world. In the case of "Shooter," the data reveals that the show is popular not just in the US but also in markets like Canada, Kenya, the United Kingdom, and China, where it has a good audience demand of 5.3x.
Demand data can also help with decisions regarding supply and demand. In the case of "Shooter," entertainment executives can use demand data to determine if there is an opportunity to acquire or produce similar types of content to meet the demand of their audience. Additionally, demand can indicate the need for optimized release strategies and pricing to maximize engagement and revenue.
Understanding audience appetite for content can aid in subscriber retention and acquisition strategy, as entertainment executives can determine which titles to buy to keep their current audience happy or to attract new subscribers to their SVOD service. "Shooter" is a popular drama show in the United States, ranking in the 94.1st percentile of all drama titles, indicating that the show could be a valuable acquisition for SVOD and pay TV networks.
Demand data also powers Parrot Analytics affinity analysis, which helps entertainment executives determine the best talent, brand, or TV shows to partner with to expand their audience. Additionally, executives can use demand data to uncover undiscovered opportunities in under-monetized content distribution and find new markets for content distribution.
Lastly, using demand data, the Parrot Pulse for "Shooter" provides an independent measure of its global performance across six dimensions. This shows that "Shooter" is a well-performing show, with good worldwide audience demand, excellent longevity and momentum, and outstanding reach, warranting its spin-off potential and its franchisability.
In conclusion, entertainment executives can use demand data to make more informed content, acquisition, distribution, and programming decisions. Demand data can inform content valuation, provide insight into global audience interests, and inform scalable concept testing, among other benefits. The information gathered from demand data for a show like "Shooter" should guide executives to understand its audience better, assess its value, and make informed content decisions.
