If you are working in content distribution, "South Beach Tow" is a show that you may want to consider having in your catalog. Based on its demand statistics for the month of October 2023 in the United States, it has 2.6 times the audience demand of the average show in the country over the last 30 days. Its demand being only better than 8.6% of TV shows indicates a niche appeal that could result in loyal viewership and could speak to a particular audience.
If you are making programming decisions, it is worth noting that "South Beach Tow" has a higher demand than 94.3% of all documentary titles in the United States in October 2023, which is an impressive feat. In addition, other popular shows among those who enjoy "South Beach Tow" include "Lizard Lick Towing", "Judge Judy", and "The Sing-Off". Paying attention to viewers' other interests can help you build linear programming blocks or create digital playlists that will keep them engaged.
Perhaps you are making acquisition decisions, in which case demand data can help you assess the value of the content you are interested in. While South Beach Tow does not have exceptional demand on a global level, demand spiked for its United States audience in early October 2023. Comparing the show's performance on a yearly basis versus just the last 30 days also allows you to see how demand for the show is changing and whether its content is still valuable. According to the numbers, demand has decreased for South Beach Tow, but it still has more demand than the average TV show in all of the top 10 global markets over the last 30 days.
Finally, if you are in content valuation, you can use demand data to calculate the dollar value contribution of "South Beach Tow", or any other TV show, to any platform and in any region. You can also leverage demand data to quantify platform-specific marginal revenue contribution and how a program drives engagement across the rest of your catalog. Assessing a show's exclusivity, its ability to drive subscriptions or mitigate churn, and its value to another streaming platform are also all possible with demand data.
