If you are an entertainment executive who is considering acquiring content for a platform or television network, demand data can help you make more informed decisions. For example, by analyzing audience demand for "Spartacus" in July 2023 in the United States, you can see that it has 9.1 times the audience demand of the average show in the country, which is a significant level of demand. Moreover, the independent measure of its performance called Parrot Pulse reports its worldwide audience demand is outstanding, with good franchisability and an exceptional longevity. So, you can determine the value of content based on demand data, specifically calculating the ROI a specific title will bring for any given platform.
If you are looking for insight into which type of content to produce or acquire, demand data can help you find opportunity markets for content distribution. For instance, you can leverage demand data to find out the most popular genres in your local market and internationally. In the case of "Spartacus," we see that it excels in both the US and China, indicating that epic dramas may be in demand across multiple markets. You can also consider scheduling decisions, which can help reach the targeted audience, For instance, as per the data, demand for 'Spartacus' spiked late in July 2023, showing that it was strategically successful to air it at the time.
Additionally, demand data can help with subscriber acquisition and retention. By analyzing viewer demand for "Spartacus" and comparing it with other popular genres and shows, you can assess whether the show has potential to attract new subscribers or keep current ones engaged. Moreover, viewership trends can help you determine whether buying a specific title or genre would be worthwhile to attract and to keep subscribers.
Demand data can also be used to inform platform and network fit. With data to back it up, you can assess which platforms and networks are the best fit for 'Spartacus' and determine how much the show is worth. You can also use demand data for benchmarking against competitors, to optimize your marketing campaign ahead of premiere, and to enhance discovery and recommendations. The demand data can answer questions like "What are the most popular genres in a particular region" or "Which titles should I to acquire for my platform to attract and keep audiences."
In conclusion, demand data is a valuable tool for entertainment executives to make more informed decisions on content acquisition, programming, and distribution. By analyzing demand data for shows such as "Spartacus," executives can get insights into content value, acquisition decisions, viewer tastes, and global expansion opportunities. They can compare its performance against other titles in the same genre, study its reach, momentum, travelability, franchisability, and longevity to determine its worth and growth potential. By using demand data, executives can effectively tap into global markets, maximize content investments, and effectively monetize popular IP for the long term.
